NASCAR Announces Separate Partnerships With nVenue Sports Betting, FanDuel and Sportradar


NASCAR has announced several partnerships with betting companies, including nVenue. The multi-year partnership with nVenue will develop in-race micro-betting markets and predictive content for race fans nationwide. As part of the agreement, NASCAR will work with nVenue, an innovative micro-betting technology company, as an official micro-betting data and technology provider.

As an official micro-betting partner, nVenue will collaborate directly with the league to design and develop in-race odds for delivery to NASCAR fans via sportsbooks and operators. Unlike traditional betting markets focused on the end-of-race outcome, in-race markets will include unique betting windows such as stage results, qualifying, pit road betting opportunities, and more. nVenue will leverage official live racetrack data along with historical race data points to generate predictions and odds for each race and driver. These newly developed betting opportunities present thousands of additional ways for fans to engage throughout a single race.

NASCAR, FanDuel Announce Multi-Year Partnership

NASCAR and FanDuel, the premier online gaming company in North America, have announced a multi-year partnership that makes FanDuel an Authorized Gaming Operator of NASCAR. As an Authorized Gaming Operator, FanDuel has been granted the rights to use certain NASCAR marks and will collaborate with NASCAR to create and promote engaging betting experiences, including odds integration into NASCAR's fantasy platform.

NASCAR entered legal sports wagering in September 2020 when it became the first league to partner with the American Gaming Association. FanDuel is currently available in 19 states that offer mobile sports betting, including Arizona, Colorado, Connecticut, Illinois, Indiana, Iowa, Kansas, Louisiana, Massachusetts, Maryland, Michigan, New Jersey, New York, Ohio, Pennsylvania, Tennessee, Virginia, West Virginia and Wyoming.

In addition, FanDuel has brought on NASCAR on FOX Analyst and racing icon Clint Bowyer as a FanDuel Ambassador. 

NASCAR and Sportradar Announce Long Term Global Partnership Extension, Adding Betting Data Rights

NASCAR and Sportradar have announced a four-year extension of their long-term media data rights partnership, which now includes official betting data. This expanded agreement will result in Sportradar fueling not only NASCAR's digital media partners with live timing and scoring data, but also driving the continued growth of betting on the sport.

As an official data partner of NASCAR, Sportradar provides the fast, accurate and reliable data the media and betting industries rely on across the sanctioning body's three national series: the NASCAR Cup Series, NASCAR Xfinity Series and NASCAR CRAFTSMAN Truck Series, totaling 97 races annually.

Since 2015, NASCAR and Sportradar have agreed to several contract extensions related to media data rights. Additionally, in April 2022 the two organizations entered into a separate multi-year integrity services agreement.

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