The Fédération Internationale de l’Automobile (FIA) has appointed Luke Skipper to the newly created role of director of communications and public affairs.

Canadian-born Skipper brings 17 years of experience to the FIA’s growing international team. Tasked with delivering a new communications and public affairs strategy, he will work with the Federation’s leadership to “ensure the FIA is the global voice of mobility and motorsports.” He will also lead a team to drive growth through social media and digital engagement and enhance the FIA’s lobbying capability.

Skipper joins the FIA after seven years with Weber Shandwick, currently the world’s second-largest communications agency. He most recently served as director of public affairs. Before, he worked for the Scottish National Party in the Scottish Parliament, the European Parliament, and as the Chief of Staff for the party at the House of Commons in London for eight years.

“This is a pivotal moment for the FIA as we bring our public affairs and communications functions together,” said FIA President Mohammed Ben Sulayem.

For more information, visit fia.com.