Pedders Suspension announced that Steve Broad has joined the group to further develop its growing portfolio of national and export markets.  Broad, know by most in the aftermarket as Broady, comes with a wealth of aftermarket industry experience, having spent the last 18 years at Kelray Australia & Redranger where he was Sales Director. Broad’s initial focus will be the continued expansion of Pedders into European markets.
 
Broad joins Pedders as Export Manager - Europe with an additional focus on special projects. He will join Andrew Sanders, who has been developing the company’s portfolio of export markets for some time now.  
 
Broad said, “I am excited to join the family here at Pedders and look forward to a new chapter in my career. After achieving significant success at Redranger it was time for me to take on a new challenge. I’m looking forward to working alongside Andrew & the Pedders Team as we look to grow our export markets.”
 
Sanders, Pedders Export Manager, added, “We view Broady’s appointment as a sign of Pedder’s commitment to being the industry leader in aftermarket suspension. Our increasing demand from our global customers led us to look for a suitable candidate to join our team who will fit in with our extended family ethos.  It’s great that we are able to accommodate Broady’s 'desire for a new challenge.' I’m confident that Broady will play a key role in developing our export markets as well as take the lead on special projects from the group.”