ISM Raceway’s president, Julie Giese, has been selected by the Sports Business Journal for recognition this fall in its ninth annual “Game Changers: Women in Sports Business.”

The distinction highlights women in the industry who have played vital roles in their respective fields, brought new ideas to the sports business, been out front on significant projects and are leaders and mentors to other women in sports business.

Giese was named the president of ISM Raceway in October 2018 after previously serving as the Managing Director of Business Operations for International Speedway Corporation’s (ISC) Design & Development, where she worked on the design and project management of ISM Raceway’s $178 million modernization project. Before this, she spent 12 years overseeing consumer marketing, branding, creative, advertising, digital, public relations and event entertainment for Daytona International Speedway, playing a leading role in the Daytona Rising project.

“Julie’s leadership in the redevelopment of Daytona International Speedway and ISM Raceway has not only helped transform NASCAR’s fan experience but has set a new benchmark,” stated Jim France, NASCAR Chairman and CEO. “We look forward to witnessing Julie’s continued evolution as a significant contributor to the future of motorsports.”

Giese and the other honorees will be featured in the September 16 issue of the Sports Business Journal and will be recognized at the “Game Changers: Women in Sports Business” conference on September 17, in New York City.

For more information on the track, visit ismraceway.com.

Photo courtesy of NASCAR