AFCO Performance Group Acquires Custom Dynamics

Image
AFCO Performance Group logo


AFCO Performance Group--with brands DeWitts, Dynatech, Longacre Racing Products and PRO Shocks--has announced its acquisition of Custom Dynamics in Youngsville, North Carolina, primarily a supplier of aftermarket motorcycle lighting and electrical components that also offers side-by-side and UTV accessories and components.

Terms of the acquisition were not disclosed.

"The strategic acquisition of Custom Dynamics is another step in our commitment to delivering best-in-class products and services to motorcycle and automotive aftermarket customers. The Custom Dynamics team and product line are second to none and will make an excellent addition to the AFCO Performance Group family of brands," said Jeff Scales, president of AFCO Performance Group.

David Pribula, founder of Custom Dynamics, will continue to oversee the company as president in an effort to ensure continuity in leadership and a seamless transition for customers, employees and partners.

"I'm proud to continue leading Custom Dynamics as President and look forward to working closely with the AFCO and Legend Suspensions teams. Together, we're well-positioned to deliver even greater value to our customers and partners, while honoring the core values that have defined Custom Dynamics from the beginning."

"We are very excited to welcome Custom Dynamics and their team to our group. We look forward to collaborating to bring innovative, high-quality products to the V-Twin industry. Our companies are committed to driving the industry forward with premium parts and excellent customer service. Their addition to our team strengthens our ability to continue to lead the industry," said Jesse Jurrens, president of Legend Suspensions.

For more information, visit afcoperformancegroup.com or customdynamics.com.

 

Stay Connected

Sign Up For The PRI eNewsletter to get the latest in racing industry news, special events, new product information and more directly to your inbox.

Stay Connected

Sign Up For The PRI eNewsletter to get the latest in racing industry news, special events, new product information and more directly to your inbox.