International Speedway Corporation (ISC) announced that Brian Crichton, the vice president of Marketing and Sales at Talladega Superspeedway would serve as the new president of Talladega Superspeedway beginning September 3.

Crichton assumes his new role as Speedway Chairman Grant Lynch prepares for his previously announced November retirement with the completion of Transformation – The Talladega Superspeedway Infield Project Presented by Graybar.

During his role as the VP of Marketing and Sales at Talladega, Crichton and his staff created the popular Friday Night “Big One on the Blvd.” fan event and elevated the track’s traditional Saturday Night Infield Concert, among other initiatives.

In his new role, Crichton will report to Joie Chitwood, the COO of ISC, and oversee promotion and operation of the 2.66-mile Talladega Superspeedway, which is celebrating its 50th anniversary this year.

“Brian has earned this promotion following nearly 10 years of valued leadership at Talladega,” stated Chitwood. “His creative marketing efforts, community building and fan-first mentality have helped Talladega Superspeedway become the most fan-friendly track on NASCAR’s schedule.”

With nearly 20 years of motorsports industry experience, Crichton served in successful capacities at Daytona International Speedway, Chicagoland Speedway and Route 66 Raceway.

For more information, visit talladegasuperspeedway.com.