New Chatbots for PRI Show Attendees, ExhibitorsPerformance Racing Industry

July 7, 2025

New Chatbots for PRI Show Attendees, Exhibitors

'Champ' and 'Turbo' will be available 24/7 to answer any questions about attending and exhibiting at the PRI Show, offering a powerful new resource to maximize ROI.

PRI is introducing a brand-new resource for PRI Show attendees and exhibitors this year, adding another valuable tool to help Showgoers maximize their time at the 2025 PRI Show, December 11-13, Indianapolis, right at their fingertips.

Officially launched on prishow.com/attend and prishow.com/exhibit, the new "Turbo" and "Champ" AI chatbots provide attendees and exhibitors with a new way to access all pertinent Show information.

Both available anytime, anywhere, Turbo will assist with all attendee-related questions and can help you make the most of your time at the PRI Show.

Champ, the AI chatbot for exhibitors, will be there night and day to provide all the information you need to have a successful PRI Show, and will answer any questions, direct you to available resources and a lot more, allowing you to focus on striking new deals, finding new customers and further establishing your brand on the motorsports landscape.

Plus, Turbo and Champ will learn as they develop, expanding their expertise based on questions asked by PRI Showgoers. Make the most of your PRI Show planning and get to know Turbo or Champ on prishow.com today!

Turbo and Champ are just a few of the many resources available throughout the PRI Show. See some of those Show resources below:

Attendee registration for the 2025 PRI Show opens Tuesday, July 15. Click here for more information. PRI membership is required to attend the PRI Show.

PRI Show exhibitor registration is now open here. Click here for more information, or to register your company personnel and booth workers. New for 2025, exhibitors can access registration through their Exhibitor Resources dashboard. Click here to visit PRI 2025's Map Your Show.