Senator Shannon Grove and Robert Tabaldo of the United Motor Vehicle Coalition of California at the 2025 SEMA California Rally in Sacramento.
 

California's legislation has the potential to significantly impact national automotive policy, making PRI and SEMA's advocacy in the state essential for the industry's future. That's why PRI and SEMA convened advocates from across California's automotive aftermarket on June 11, 2025, for the annual SEMA California Rally in Sacramento, where business leaders and content creators addressed lawmakers on the key issues affecting the industry. Advocates discussed Leno's Law, Proposition 65, emissions compliance and tax credits for manufacturing and R&D equipment, all of which are critical problems that PRI and SEMA are currently addressing. 

Joel Ayres, 2015 SEMA Hall of Fame inductee, and Senator Shannon Grove at the 2025 SEMA California Rally in Sacramento.

The event highlighted the significant economic impact of the specialty automotive aftermarket industry in California. PRI and SEMA's members in California play a significant role in the aftermarket's $40 billion annual economic contribution, which sustains nearly 150,000 jobs. 

California Senate Minority Leader Brian Jones speaks with 2025 SEMA California Rally guests during the Sacramento event.

The 2025 SEMA California Rally in Sacramento concluded with a reception attended by notable lawmakers, including Senators Bob Archuleta, Steve Choi and Brian Jones and Assemblymembers Mike Fong, Diane Dixon, Leticia Castillo, Dawn Addis and Gail Pellerin. During a luncheon, Sen. Shannon Grove, author of Leno's Law (Senate Bill 712), delivered an impassioned speech on the importance of passing the bill and the intersection of business interests and legislative initiatives affecting the automotive aftermarket and racing. 

(Left to right) Christian Robinson, SEMA Director of State Government Affairs; Melanie White, SEMA Board Chair-Elect; and Senator Brian Jones at the 2025 SEMA California Rally in Sacramento.

The critical role of member engagement in events like the SEMA California Rally allows members to amplify the industry's collective voice and shape policies that directly impact it, driving positive change and ensuring a vibrant future for racing and the automotive aftermarket in California. 

Todd Payne, Magnuson Superchargers and Senator Diane Dixon at the 2025 SEMA California Rally in Sacramento.

For more information, contact Victor Muñoz, PRI and SEMA senior manager for state government affairs, at victorm@sema.org. 

(Left image) Senator Bob Archuleta and Assemblymember Leticia Castillo (right image) attended the 2025 SEMA California Rally in Sacramento.