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Lucas Oil Products Inks Three-Year Renewal With CBS
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Lucas Oil Products, Inc. and Lucas Oil Production Studios have announced that a new three-year agreement with CBS Broadcasting has been reached.
This contract renewal will provide TV coverage through the 2016 race season.
As part of the CBS Sports Spectacular package, viewers will receive 12 hours of original Lucas Oil Motorsports programming annually, including the intense Lucas Oil Off Road Racing Series.
"We are excited to be extending the relationship with CBS, which will provide continued high profile coverage of various Lucas Oil Racing properties. Fans and sponsors will be able to follow the racing action from the beginning of the season to the final championship points races," said Bob Patison, Executive Vice-President of Lucas Oil Products, Inc.
"CBS will air the Lucas Oil race action during prime weekend time slots," he added, "giving our teams and sponsors prominent exposure before a national audience."
CBS is available nationwide to 115 million homes through broadcast, cable, and satellite transmissions. For more information, go to www.lucasoil.com or www.lucasoiloffroad.com.
This contract renewal will provide TV coverage through the 2016 race season.
As part of the CBS Sports Spectacular package, viewers will receive 12 hours of original Lucas Oil Motorsports programming annually, including the intense Lucas Oil Off Road Racing Series.
"We are excited to be extending the relationship with CBS, which will provide continued high profile coverage of various Lucas Oil Racing properties. Fans and sponsors will be able to follow the racing action from the beginning of the season to the final championship points races," said Bob Patison, Executive Vice-President of Lucas Oil Products, Inc.
"CBS will air the Lucas Oil race action during prime weekend time slots," he added, "giving our teams and sponsors prominent exposure before a national audience."
CBS is available nationwide to 115 million homes through broadcast, cable, and satellite transmissions. For more information, go to www.lucasoil.com or www.lucasoiloffroad.com.
