Sumitomo Rubber North America (SRNA), a subsidiary of Sumitomo Rubber Industries and parent company of Falken Tires based in Rancho Cucamonga, California, has promoted Cliff Stewart to associate vice president of four-wheel replacement sales and Christopher de Rosales to associate vice president of strategic planning.

SRNA developed the associate vice president (AVP) role to recognize top talent and provide a succession plan for key executive roles within the organization, ensuring consistency and long-term stability, the company said.

Stewart has more than 24 years of experience in the automotive industry, holding positions in business development, marketing, OE sales management, director of commercial truck tires and director of passenger-car and light-truck tires. Stewart has learned the replacement side of the business, building relationships with customers and creating new disciplines within the commercial-truck, passenger and light-truck tires team.

de Rosales is a 13-year veteran at SRNA. His well-known mastery of data, competitors and strategy during his recent tenure as the director of market intelligence significantly contributed to SRNA's success, company representatives said. In his new role, de Rosales will be responsible for creating, planning and executing longer-term goals for SRNA.

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