PRW Industries Inc., a manufacturer of high-performance engine components for hot rods and race cars, welcomes Jim Trent to join the PRW team as its new National Sales Manager.

Trent is a 20-plus-year veteran of the aftermarket in performance, traditional hard parts, tools and equipment. He has sold to and worked with most all of the outlets within the SEMA, PWA, PRI and APAA type accounts and has worked with several manufacturer rep organizations throughout the years.

In addition, Trent is no stranger to manufacturing as he was involved not only with aftermarket products but also serviced allied accounts in the medical industry as well as commercial and industrial markets. He also has experience with product development, pricing, cataloging and other marketing responsibilities.

With his wide array of experience, Trent has a love and passion for the automotive industry and the people involved in it.