Atlanta Motor Speedway, the Speedway Motorsports-owned oval in Hampton, Georgia, has been renamed EchoPark Speedway as part of a new, seven-year partnership with EchoPark Automotive.

The 850-acre facility has undergone a facelift in preparation for its national debut later this month when the NASCAR Cup Series visits for the Quaker State 400 on June 28. Updates feature EchoPark's signature green color, as well as the new track logo on track walls, in Victory Lane and throughout the concourse.

Specializing in pre-owned vehicle sales, EchoPark Automotive is one of three operating segments of Sonic Automotive, Inc., a Fortune 300 company and one of the largest automotive and powersports retailers in the United States.

"We're thrilled to partner with an innovative, customer-focused company like EchoPark Automotive as the entitlement partner of our newly named EchoPark Speedway," said Speedway Motorsports President and CEO Marcus Smith. "EchoPark Automotive is as committed to exceptional customer service as we are, and we know that together we'll elevate our fan experience to a new level unmatched for Southern hospitality. This partnership will fuel great experiences for fans attending our speedway for years to come."

For more information, visit echoparkspeedway.com.

Image courtesy of Shutterstock.