Parella Motorsports Holdings, the Charlotte-based owner of the SpeedTour racing event series, has hired Scott Duncan to serve as chief partnerships office, overseeing all business development and partnership efforts for the organization.

Duncan is a seasoned motorsports sales executive with extensive experience across multiple racing series, including NASCAR, INDYCAR, IMSA and F1. With a strong track record securing high-value partnerships and sponsorships, Duncan’s expertise spans sales strategy and business development, having worked with teams, agencies and sports properties, according to the company.

Beginning his career at Champion Spark Plug Company, followed by Talladega Superspeedway, Duncan later transitioned into agency roles, playing a key part in sponsorship sales for major racing organizations and delivering multi-year, seven-figure partnerships, including General Mills--with Cheerios and Pop Secret--and the Coca-Cola Racing Family. After introducing those sponsorships into NASCAR, Duncan then spent six years at the NASCAR Racing Experience, specializing in large-scale corporate programs. Following that, he launched his own consulting firm, DUNCO Marketing, which has allowed him to work with a range of top-tier motorsports clients over the last 13 years.

Duncan will begin transitioning into his new role effective immediately.

For more information, visit speedtour.net.