International Speedway Corporation (ISC) has announced the election of Craig A. Neeb to Senior Vice President, Business Development and Chief Digital Officer following its ISC Board of Directors meeting.

Neeb, 53, first employed by ISC in 2000, has been serving as vice president, business development and chief digital officer since February 2013. As Senior Vice President, he will continue to be responsible for leading ISC's strategic business development opportunities while providing project guidance to the DAYTONA Rising and ONE DAYTONA initiatives. Specific areas of operational oversight include MRN Radio, and interactive media.  

Also, Mr. Neeb will continue to oversee ISC's information and telecommunications services with specific emphasis on positioning innovation in the digital space and technology solutions to maximize their impact on business strategies including guest experiences.  

"We are pleased to recognize Craig's dedication and hard work with this well deserved promotion," stated ISC Chief Executive Officer Lesa France Kennedy. "Craig has been critical in leading the development and implementation of ISC's digital strategy.  He has earned this opportunity for expanded responsibility through his passion and focused determination to maximize revenue for the Company while enhancing the guest experience."

Neeb lives in Ormond Beach, Florida, with his wife Nancy.