Borla Performance, a leading manufacturer of stainless steel performance exhaust systems based in Johnson City, Tennessee, has announced a new strategic relationship with DRIVEN Public Relations, an award-winning international public relations and creative marketing agency specializing in all facets of communications.

Borla and DRIVEN will work in partnership to develop an enhanced strategic public relations plan and media engagement strategy, in addition to building their branding, sports marketing and social media initiatives for 2015 and beyond.

“We’re honored to have been carefully chosen by Borla to promote their classic product line and share the story of their one-of-a-kind stainless steel performance exhaust systems,” said Mike Caudill, president of DRIVEN Public Relations.

For more information, visit www.borla.com.