Cooper Tires Europe has signed a three-year deal to supply its tires to drivers during all 12 rounds of the FIA World Rallycross Championship presented by Monster Energy.

World RX, which is promoted by IMG Motorsport, has made a number of significant announcements over the past few months including the signing of former Formula One World Champion Jacques Villeneuve and several broadcasters who are set to air race action live to fans across the globe.

Cooper, along with its sister brand—Avon Tires—is the rallycross tire of choice for several series across the globe, having supplied tires to European Rallycross Champions for the past two decades.  In addition to World RX, Avon Tires is also exclusive tire supplier to the French Rallycross Championship, an agreement which began in 2013.

“We’re extremely excited about the inaugural World RX season and we’re thrilled to have Cooper on board for the next three years,” said Martin Anayi, managing director of FIA World Rallycross Championship for IMG Motorsport. “Cooper has a very long and extremely successful history in the rallycross arena and it’s undoubtedly the tire of choice for the vast majority of competitors. Ultimately, it is a result of these qualities that we and the FIA have selected Cooper as our exclusive tire supplier for the next three seasons.”

“Rallycross is a very demanding sport which provides unique challenges,” said Sarah McRoberts, marketing communications manager for Cooper Tire Europe. ” For competitors to tackle the changing surfaces, from tarmac to gravel, they need a tire which is capable of handling both rough and smooth surfaces. Meeting this unique challenge is something that Cooper excels at and particularly prides itself on. We’re very much looking forward to being part of the FIA World Rallycross Championship and this new chapter of rallycross history.”

The all-new FIA World Rallycross Championship will kick off with the season-opening round at Montalegre in Portugal, May 3-4.