NASCAR Signs POET as Official Bioethanol Partner

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NASCAR has formed a new partnership with POET, a producer of biofuels, naming the company the Official Bioethanol Partner of NASCAR.

As part of the agreement, NASCAR will become the first major motorsports series to utilize zero-carbon bioethanol in combination with its existing fuel partner Sunoco, reinforcing the sport's commitment to innovation, performance, and healthy environments in accordance with its NASCAR IMPACT goals.

The partnership also delivers two highly visible integrations across NASCAR. Beginning this season, POET will serve as the sponsor of the "POET Restart Zone" at all NASCAR-owned tracks, bringing the brand into one of the most intense and action-packed moments of each race. Additionally, POET branding will appear on all NASCAR fuel cans, alongside long-time Official NASCAR Fuel Partner Sunoco, further embedding bioethanol into the sport's competitive fabric.

"The partnership with POET reflects our commitment to leverage our platform as a real-world proving ground for innovation," said Eric Nyquist, chief impact officer, NASCAR. "As the world's largest biofuel producer, POET's industry-leading technology will bring zero carbon bioethanol to our Sunoco race fuel blend, helping to drive performance on and off the track for NASCAR."

POET produces more than 3 billion gallons of bioethanol annually, leveraging cutting-edge biotechnology and homegrown agricultural resources to create American-made fuel that strengthens domestic energy independence and supports rural communities nationwide, according to the company.

Bioethanol's high-octane properties enhance engine performance while contributing to lower carbon intensity and cleaner combustion--benefits that support a healthier environment for drivers, crew members, and fans. For NASCAR, it also represents a home fuel advantage, pairing a great American sport with energy produced by American farmers and manufacturers, the sanctioning body said.

For more information, visit nascar.com.

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