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Drift Allstars Drafts F1 Expert To Drive Growth
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Following the 6th European Series, 2015 is shaping up to be an exciting year for the Drift Allstars. With new members of the management team bringing experience from both an F1 background and in the Host Cities marketplace, Europe’s leading Drift Championship is ready to take its 7th Series by storm.
Working alongside Drift Allstars founder, Niall Gunn, global lifestyle brand EXTREME is also now fully integrated to the Series, collaborating with existing promoters and drivers to take the Series to new destinations, adding a corporate infrastructure to the Championship. Joining the EXTREME group, including CEO Al Gosling, Marketing Manager Ryan Maxwell and Lead Designer Ajay Bisset, a dedicated Commercial Director, Pippa Simpson and Series Assistant, Nick Quilter, have been added to the Drift Allstars line-up to aid the growth of the Series and drive the events beyond their European roots in coming years.
A core of new senior executives have also been welcomed to the Series management as key additions, including:
Mark Hughes (MrK1 Consulting)—International Circuit Liaison. With over 20 years of experience in the automotive racing industry, Hughes has worked extensively with Race Series’ globally and is already conducting high level negotiations with F1 promoters and circuits worldwide, with a view to on boarding Drift Allstars in 2016 and beyond.
Rachael Church-Sanders—Host Cities & Destinations Manager. Working with Drift Allstars to secure partnerships with Host Cities, Church-Sanders is already engaged in numerous discussions with cities globally with a view to expand the Series from its traditionally European tour schedule from 2016.
Gunn commented, “The Drift Allstars brand has been growing at an incredible rate over the past 12 months and we’re excited to bring more expertise to the table, building the Series further than ever before as team.”
Interest in the Series has exploded over the past 12 months, and with next year’s dates due to be announced any day, EXTREME Drift Allstars are gearing up for a ground-breaking 7th Series in 2015.
Working alongside Drift Allstars founder, Niall Gunn, global lifestyle brand EXTREME is also now fully integrated to the Series, collaborating with existing promoters and drivers to take the Series to new destinations, adding a corporate infrastructure to the Championship. Joining the EXTREME group, including CEO Al Gosling, Marketing Manager Ryan Maxwell and Lead Designer Ajay Bisset, a dedicated Commercial Director, Pippa Simpson and Series Assistant, Nick Quilter, have been added to the Drift Allstars line-up to aid the growth of the Series and drive the events beyond their European roots in coming years.
A core of new senior executives have also been welcomed to the Series management as key additions, including:
Mark Hughes (MrK1 Consulting)—International Circuit Liaison. With over 20 years of experience in the automotive racing industry, Hughes has worked extensively with Race Series’ globally and is already conducting high level negotiations with F1 promoters and circuits worldwide, with a view to on boarding Drift Allstars in 2016 and beyond.
Rachael Church-Sanders—Host Cities & Destinations Manager. Working with Drift Allstars to secure partnerships with Host Cities, Church-Sanders is already engaged in numerous discussions with cities globally with a view to expand the Series from its traditionally European tour schedule from 2016.
Gunn commented, “The Drift Allstars brand has been growing at an incredible rate over the past 12 months and we’re excited to bring more expertise to the table, building the Series further than ever before as team.”
Interest in the Series has exploded over the past 12 months, and with next year’s dates due to be announced any day, EXTREME Drift Allstars are gearing up for a ground-breaking 7th Series in 2015.
