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NASCAR Announces Several Key Leadership Promotions
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NASCAR has announced several leadership promotions across the breadth of its business. Ben Kennedy has been promoted Vice President, Racing Development; John Martin has been promoted to Vice President, Media and Event Technology; Patrick Rogers has been promoted to Vice President, Marketing Services; and Chris Schwartz has been promoted to Vice President, Media Properties.
Kennedy oversees strategic racing development initiatives for each of NASCAR’s series, including the development of future national series’ schedules and international expansion. He will remain based in Concord and will continue to report to Steve O’Donnell, Executive Vice President and Chief Racing Development Officer.
“Ben is a true racer at heart and has a tremendous understanding of what contributes to a strong race from a driver and a fan’s perspective,” said O’Donnell. “His love of motorsports and his commitment to delivering great racing for our fans comes through in everything he does. The sport is fortunate to have a rising leader like Ben and I look forward to his future leadership in this important area.”
Martin will oversee all technology related to the fan and industry at-track experience and across NASCAR’s media platforms and products. He will remain based in Charlotte and will report to Craig Neeb, Executive Vice President and Chief Innovation Officer.
Rogers will oversee all marketing services across teams, drivers and tracks, serving as the main point of leadership with industry stakeholders in implementing NASCAR’s integrated marketing strategy and maximizing the potential impact of all industry assets. He will remain based in Charlotte and will continue to report to Pete Jung, Senior Vice President, Marketing.
In his elevated role, Schwartz will continue to lead MRN and Racing Electronics and work closely with NASCAR’s media functions to integrate that technology across NASCAR media platforms. His focus will be working with NASCAR’s media partners and senior leadership to build upon strategies to distribute live audio content and dynamic in-venue technology to race fans both at home and at the track. Schwartz will be based in Charlotte and will report to Brian Herbst, Senior Vice President, Media and Productions.
For more information, visit nascar.com.
Kennedy oversees strategic racing development initiatives for each of NASCAR’s series, including the development of future national series’ schedules and international expansion. He will remain based in Concord and will continue to report to Steve O’Donnell, Executive Vice President and Chief Racing Development Officer.
“Ben is a true racer at heart and has a tremendous understanding of what contributes to a strong race from a driver and a fan’s perspective,” said O’Donnell. “His love of motorsports and his commitment to delivering great racing for our fans comes through in everything he does. The sport is fortunate to have a rising leader like Ben and I look forward to his future leadership in this important area.”
Martin will oversee all technology related to the fan and industry at-track experience and across NASCAR’s media platforms and products. He will remain based in Charlotte and will report to Craig Neeb, Executive Vice President and Chief Innovation Officer.
Rogers will oversee all marketing services across teams, drivers and tracks, serving as the main point of leadership with industry stakeholders in implementing NASCAR’s integrated marketing strategy and maximizing the potential impact of all industry assets. He will remain based in Charlotte and will continue to report to Pete Jung, Senior Vice President, Marketing.
In his elevated role, Schwartz will continue to lead MRN and Racing Electronics and work closely with NASCAR’s media functions to integrate that technology across NASCAR media platforms. His focus will be working with NASCAR’s media partners and senior leadership to build upon strategies to distribute live audio content and dynamic in-venue technology to race fans both at home and at the track. Schwartz will be based in Charlotte and will report to Brian Herbst, Senior Vice President, Media and Productions.
For more information, visit nascar.com.
