Federal-Mogul Motorparts, a division of Federal-Mogul Holdings Corp., and M1 Concourse, Michigan’s highly anticipated automotive enthusiast destination, have forged a new partnership that has resulted in Champion becoming the official sponsor of a new, state-of-the-art, 1.5 mile automotive performance track in Pontiac, Michigan.

M1 Concourse is a $40 million-plus development being built on an 87-acre former General Motors plant site in Pontiac. The development will include a private community of more than 250 private garages, a 1.5-mile performance track and a public experiential restaurant and retail destination. The new performance track will be utilized for a variety of purposes. Most notably, it will available to the automotive industry for testing, training and marketing events. M1 Concourse also will offer a multitude of events open to the public, including driving schools, open track days, autocross and more. Owners of the private garages at M1 Concourse will have track access through the M1 Motorsports Club.

For more than 100 years, Champion has been a trusted and recognizable aftermarket brand. The iconic red-and-black bowtie logo is a familiar symbol of authenticity and quality for racing fans and millions of other auto enthusiasts and consumers. Champion is one of more than 20 brands offered by Federal-Mogul Motorparts, which provides parts and components for virtually every vehicle, both modern and vintage.

The Champion brand has a storied legacy of success in motorsports. Champion spark plugs have powered numerous NASCAR champions and amassed more than 400 wins in Formula 1 racing.

“Champion is a race-bred brand that has earned its place on tracks all over the world,” said Laura Soave, chief marketing and communications officer, Federal-Mogul Motorparts. “Iconic tracks such as Indianapolis, Talladega, Daytona, Nurburgring, Suzuka, Monaco and more have all served as proving grounds for the Champion brand. Those tracks, along with countless other venues, have tested our innovations and validated our products. We feel that M1 Concourse, and its dedication to automotive enthusiasts, is a perfect fit for Champion.”

“We are thrilled to welcome Federal-Mogul Motorparts as a partner in our efforts to bring excitement to the automotive enthusiast community here in southeast Michigan,” said Brad Oleshansky, founder and CEO, M1 Concourse. “Racers and car fanatics the world over know Champion products very well, and the brand is synonymous with high performance and winning. We look forward to a long, successful relationship with Federal-Mogul Motorparts.”