New opportunities are everywhere at the PRI Show—to network with industry members, investigate the latest products and services, and connect with new exhibitors. In fact, more than 100 companies have signed up to exhibit for the first time at the 2025 PRI Show, which takes place December 11–13, providing racing retailers, fabricators, engine builders, tuners, service providers, and other motorsports businesses with potential for new revenue streams.

From engine and chassis parts to tools and equipment to trailers, here's a preview of some of the companies and the latest components, equipment, and technology they will display in Indianapolis.

Adding Inventory

Motorsports' wide swath of disciplines provides plenty of opportunities for companies to get involved and even crossover from one segment to another. Take Radflo Suspension Technology in Fountain Valley, California, as an example. The company is already established in off-road and OE replacement suspension systems. Exhibiting at the PRI Show is part of its strategic expansion into the performance racing industry. It reflects the company's growing commitment to motorsports and high-performance applications, according to AJ Grasso.

"The PRI Show provides an unmatched platform to introduce our latest race-ready technologies, connect with professional builders and race teams, and collaborate with key industry partners," Grasso explained. "We're excited to showcase our advanced shock solutions and support the innovation and performance that define the racing community.

"This debut marks a new chapter for Radflo, one that brings our race-proven engineering to an even broader audience," Grasso added. "Ultimately, our goal is to support the racing community with cutting-edge suspension technology while forming long-term partnerships that drive innovation and success on and off the track."

Attendees at the Radflo Shocks exhibit (booth 7149) can expect a "hands-on, informative experience that highlights our capabilities in high-performance suspension technology, featuring our all-new Works Series Internal Bypass shocks." Grasso noted the company's products are all made in America.

"We want PRI Show attendees to know that Radflo Shocks is more than a suspension manufacturer—we're a performance partner," Grasso said. "Every shock we produce is built with precision, tuned for demanding conditions, and backed by decades of real-world racing and off-road experience."

Diesel is the focus of Lambert Performance Laboratories in Schenectady, New York. Kevin Lambert is exhibiting at the PRI Show "to connect with builders, fabricators, and enthusiasts who want modern diesel performance in classic or custom builds. We're here to show how our engineered solutions make complex swaps simpler, cleaner, and more reliable."

The team at Lambert Performance Laboratories plans to introduce its latest Duramax swap-focused components—from precision-engineered engine mounts and oil pans to full swap harnesses—and build relationships with shops and enthusiasts looking to bring new life to their projects.

By visiting the LPL Duramax Swaps exhibit (booth 7519), Lambert said attendees can "get hands-on with our swap-ready hardware for Duramax platforms, see how our designs solve fitment challenges, and talk through the details of your next resto-mod or custom diesel project with our engineering team."

Velocity Manufacturing Group in Statesville, North Carolina, offers more than 75 years of combined motorsports experience in engineering, designing, and machining components, as well as fabricating and setting up chassis. Products are available for race car chassis and suspension.

"Velocity Manufacturing Group is revealing our new cutting-edge motorsports products, connecting with racers and industry leaders, and sharing our vision for pushing performance to the next level," Gaston Shealy explained. "It's our chance to build relationships, demonstrate our precision engineering, and cement our legacy as a supplier-manufacturer for the highest-quality, race-winning solutions."

Shealy said the company's goal while exhibiting in booth 2536 at the PRI Show is "to welcome new customers and continue to serve loyal racers by offering top-tier motorsports products designed for peak performance. Whether you're a seasoned competitor or just getting started, our goal is to equip you with the best to keep you ahead of the pack."

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