A look at some of the country’s in-demand motorsports products and services by region and racing segment.

Motorsports retailers and service providers are constantly tracking the latest parts and trends to give their customers a competitive edge. For the latest on which products and services are moving the retail needle, we present the following sales snapshot from shops across the US.

Competition Motorsport

Austin, Texas

As one of the retailers situated near the Circuit of The Americas (COTA), Competition Motorsport primarily sells road racing and high-performance driving event (HPDE) safety components, Nico Watkins told us. “A lot of people are getting into HPDE here but don’t want to rent a helmet, so we’re selling a lot of Stilo ST5.1 GTs,” available in composite or carbon fiber, with the option to add communication capabilities, custom visors, and top-air cooling systems. “Stilo is one of the few companies doing a great job of keeping products in stock right now. Other good examples are Alpinestars and Sparco,” Watkins said, pointing to a large amount of inventory ready to ship.

Another standout is actually one of the company’s newest offerings: the forced air FluidLogic Coaxial System (pictured), a hydration and forced-air combo that keeps drivers comfortable during long races. It provides air, but the biggest selling point is its ability to “communicate” to the driver when it’s time to hydrate—and even shoot a pre-determined amount of water straight into their mouth.

“You just press a green button on your steering wheel. It keeps your mind on racing,” Watkins explained. “The big challenge in endurance racing is driver changes. Getting these to be quick is tough, but the cool thing about this FluidLogic system is its easy magnetic connection. You put the tube close to the driver’s head and click, hydration and cool air are set. It takes a process that’s normally 15 seconds down to about one second.”

Hammer’s Precision

Deltona, Florida

This engine builder and rebuilder—located about a half hour from Orlando Speed World in Florida—sees “a lot of Corvette racers from Sick Week and Drag Week. Our No. 1 seller is something we call our 1,000-hp package (pictured) primarily for the C7 ZO6,” said owner Ryan Hammer. “We’ll replace the stock GM supercharger with a Magnuson, which comes with a 95-mm pulley. This only makes about 13 lbs. of boost—not enough to take it to 1,000 hp, so we change the pulley to a GripTec 80 mm, which makes 19 lbs. of boost. Then we use Speed Engineering & Performance 2-inch primary headers and X-pipe kit. We also add a flex fuel sensor to have the ability to run E85 and add a DSX Tuning auxiliary fuel pump to feed enough fuel to support the horsepower level. After this, we typically see between 1,040–1,060 hp on a Dynojet.”

The package features some additional dozen-plus parts from brands like Texas Speed & Performance, PAC Racing, Manton Pushrods, CHE Precision, and ARP. “We’ve been getting these [components] from Texas Speed. I’m a very proud dealer for them and work with them closely on different camshaft choices depending on our customers’ needs. They’re fantastic.”

Package customers are typically running the quarter-mile with a time of 9.32–9.45 seconds at 148–152 mph, Hammer said, but are also having to upgrade to beadlock wheels to prevent them from spinning inside the tire from the increased power. “We recommend WELD Wheels,” Hammer said.

Racers Safety Source

Irvine, California

This SoCal driver-safety retailer tabbed helmets as some of its fastest movers when we recently connected with owner Chris Emery, who pointed to Arai and Schuberth (pictured) as the most popular brands right now. “Depending on what you’re driving, your body takes a lot of strain around the neck. With a heavier helmet, you can tend to get tired more quickly. So, I suggest lighter helmets that allow them to enjoy the sport a bit more,” Emery said.

Customers—mainly road racers and endurance drivers, but off-roaders, too—are also buying up driver suits like Alpinestars Hypertech v2, Alpinestars GP Tech v3, or the Sabelt Hero Superlight TS-10.

“I’ve been working with a lot of newer drivers who are asking questions about pricing and why a suit or helmet would cost less than a more expensive one,” Emery added. “Educating the customer on the benefits of particular products has helped move more carbon fiber helmets and lighter, more comfortable suits.”