Build your social media campaign with these quick and easy steps.

Building a social media campaign offers a multitude of benefits and can help leverage a company’s online platforms to meet specific goals. However, it may be challenging to strategize a campaign if you don’t have prior experience with social media marketing. Here are some steps to help build a successful social media campaign.

First, identify the campaign goals. If the objective is to promote a race, for example, the goals might be to build anticipation and excitement for that event, sell tickets, promote the unique features of the track, etc. If the intention is to introduce a new product, the goals could be to expand brand awareness and generate product sales. Other initiatives could include more audience engagement, increased follower growth, generating leads, driving traffic to the website, providing education on relevant topics, and much more.

Once the campaign goals are determined, it’s important to decide which social media platforms to utilize. Each platform reaches a different demographic and has varying engagement rates. Figure out who your customer base is, as well as if you want to reach a new audience. That will help you decide which social networks to use. 

Facebook is one of the original social media platforms, so it is one of the biggest in terms of users and spans a large demographic, but it reaches more of the older generation compared to other platforms. Instagram caters to a slightly younger crowd and focuses on visuals, and more recently has put a bigger emphasis on short-form video. TikTok is strictly short-form video, and its users are primarily the younger generation. LinkedIn is designed as a professional networking platform, while X (formerly known as Twitter) is used as a microblogging platform for news updates, opinions, etc. Additional social media platforms exist, so consider exploring YouTube, Pinterest, BeReal, Reddit, SnapChat, Twitch, and others.

Once you understand your audience and choose the appropriate platforms, then you must decide which types of content to create and build out a calendar. This can include short-form video, long-form video, imagery, graphics, and more. Then set a posting frequency, which can be daily, a certain number of posts per week, or a monthly cadence. Consistency is key when it comes to social media, so schedule accordingly. Furthermore, different platforms may require different types of content and posting frequencies.

You will then need to think of content ideas you want to create prior, during, and to conclude the campaign. For instance, to promote an upcoming race, you may want to make countdown graphics to bring excitement to the event. Additionally, you could highlight several of the drivers who will be racing, which could include testimonial videos that attest to an entertaining event. Showcase everything the event has to offer beyond the race itself. During the event, give some behind-the-scenes peeks as well as action on the track. After the race, thank the fans and drivers for participating. Different content ideas would be used for other goals, like a product launch. Content should be catered to the campaign goals and objectives.

Once the content and calendar are discussed and finalized, then decide which hashtags to use for the campaign. Utilize generic hashtags to reach a wider audience, and also create your own hashtags that pertain to the campaign in order to reach a more targeted audience. Encourage others to use your unique hashtags.

By implementing a well-planned social media campaign, you can generate buzz about whatever you’re promoting and contribute to its success.