Follow this advice from the PRI Team for a smooth show experience this December in Indianapolis.

As the PRI Show quickly approaches, now is the time to finalize your plans. The PRI team is ready to share helpful tips that answer some of attendees’ most common questions.
Offering expert advice about how attendees can have a smooth registration process, PRI Show Manager Nicole Harless offered this helpful reminder: “The big one for registration is to make sure after you renew or buy your PRI membership you must register also. It is a two-step process.” Harless added, “Don’t stand in line to pick up your Show credentials onsite at the Indiana Convention Center (ICC). Instead, register before November 21 and get your badge in the mail.”
Many people who attend the PRI Show prefer to stay close to the ICC and Lucas Oil Stadium in downtown Indianapolis. However, those hotels are already booked. So PRI Senior Show Specialist Michelle Gallegos offered another option. “If you haven’t finalized your travel and housing plans, make that a priority. While downtown hotels are already reserved, plenty of rooms are still available near the Indianapolis International Airport and in Plainfield. Plus, guests of those hotels in the PRI hotel block can take advantage of complimentary shuttle service on Show days, December 12–14.”
To answer some more of these common questions, we have put together this Q&A for your reference. If you need additional information, visit bit.ly/PRI2024.

Q: I’m a race fan. Can I attend the Show?
A: The PRI Show is open to qualified PRI Members only. Those who qualify must be involved in racing businesses, such as retailers, engine builders, fabricators, sanctioning organizations, track management, warehouse distributors, manufacturers’ representatives, and professional race team members.
Q: Should I register in advance or register onsite in Indianapolis?
A: It only takes a few short steps, especially if you have attended the PRI Show previously, to register online for this year’s event. Visit bit.ly/PRI2024 and enter the email address used to previously register. Please note that PRI membership is required to attend the Show. The annual $40 membership includes a host of benefits—including a digital subscription to PRI Magazine, subscription to the PRI eNewsletter, Save Our Racecars Advocacy, posting access on the PRI Jobs Board, and a variety of discounts—with PRI Show admittance just one of those benefits.
Register online by November 21, 2024, to receive your badges in the mail. Otherwise, badges will need to be picked up at Express Badge Pick Up at the Maryland Street entrance of the Indiana Convention Center.
Q: How can I get the best hotel rate?
A: PRI works closely with our 40-plus Indianapolis downtown and airport area hotel partners to guarantee the best hotel rates during Show week. A variety of hotel packages are available from affordable to upscale to suit different budgets. Downtown hotel options fill up quickly as soon as housing opens each year in June. Additional hotel options are available near the airport and in Plainfield, which include complimentary Show shuttle service, free airport courtesy shuttle, and free guest parking. Hotel reservations can be made online at bit.ly/PRIhotel or directly with Visit Indy Housing via email at prihousing@visitindy.com, or by calling 317-262-8191.
Q: Should I download the PRI Show App?
A: Yes! The app can be easily downloaded to your cell phone via the App Store or Google Play. View the floorplan, a list of exhibitors, all the events happening during the week, and customize a planner to schedule meetings with exhibitors and attend various sessions and events you don’t want to miss.
Q: What should I wear?
A: We recommend business casual when conducting business at the Show. Several downtown hotels are connected to the ICC via skywalks, but for those planning to head outside, keep in mind the average December Indianapolis temperatures range from a high of 39 degrees F to a low of 23 degrees F, so bring your warm weather gear. Rain and snow can occur during the event, so be prepared for inclement weather. A coat check is available in the Green Hall of the ICC and just inside the entrance to Lucas Oil Stadium from the adjacent parking lot.
And the most important component: wear comfortable shoes. Some PRI staff recommend changing socks during the day to avoid blisters, while others wear different shoes from one day to the next.
Q: Where do I park?
A: The Indiana Convention Center is located in downtown Indianapolis. For those driving into town for the PRI Show and staying at a downtown-area hotel, we recommend parking at your hotel and walking to the ICC. Those driving to the Show each day can park at the Lucas Oil Stadium lot or various lots near the ICC. View a list at downtownindy.org/explore/parking.
Complimentary shuttle service is available at official PRI hotels near the Indianapolis International Airport and in Plainfield. View shuttle routes and times at bit.ly/PRIshuttles.
Q: Where can I go for dinner? Is it too late to book St. Elmo Steak House?
A: For a complete list of restaurants near the ICC, view the current list at visitindy.com/restaurants/. Also, reference the Indianapolis City Guide, which will be included in the November issue of PRI Magazine.
St. Elmo Steak House fills up early with reservations. However, reservations may still be available for non-peak dinner hours. Adjacent to St. Elmo is Harry & Izzy’s, which has the same menu. So if you have a craving for St. Elmo’s world-famous shrimp cocktail and can’t nab a reservation, head over to Harry & Izzy’s.
Q: Do I need to sign up for the Grand Opening Breakfast, PRI Happy Hour, or PRI Education sessions?
A: No. All PRI attendees and exhibitors are welcome to attend these complimentary PRI-sponsored events. The Grand Opening Breakfast will take place in the Sagamore Ballroom, which is located on the second floor of the ICC on Thursday, December 12. Doors open at 7:00 a.m., with a complimentary hot breakfast served upon seating, and the program begins at 7:30 a.m. Speed Sport’s Ralph Sheheen will return to have a conversation with racing personality Travis Pastrana. Arrive early when doors open to grab your seat.
The PRI Happy Hour begins at 5 p.m., after the Show floor closes on Thursday, December 12. Head over to the lobby of Lucas Oil Stadium for free appetizers, drinks, and plenty of games and activities as you reconnect with industry friends.
PRI Education seminars are open to all who attend the PRI Show. No sign-ups are required. Topics include pricing policies, online advertising, customizing sponsorship decks, improving social media performance, tuning techniques, and more. For an Education list and schedule, visit https://bit.ly/PRIeducation.

Some quick tips of what to do:

Register before 11/21/24 to receive your badges in the mail.
•    Go to bit.ly/PRI2024 to purchase or renew your membership and register for the Show.
•    Wear comfortable shoes.
•    Pick up your lanyard at the Show.
•    Download the PRI App.

and don’t:

•    Register after 11/21/24 or you will have to wait in line onsite.
•    Forget registration is a two-step process. You must renew or buy a membership and then register.
•    Leave your badge at the bar.
•    Hesitate to call for help at 949-373-9230.

PRI Show Basics:

Indiana Convention Center,
100 S. Capitol Ave.,
Indianapolis, IN 46225

The PRI Show will take place
Thursday, December 12, and
Friday, December 13,
from 9 a.m.– 5 p.m.,
and Saturday, December 14,
from 9 a.m. – 4 p.m.