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THE PRI SHOW
REGISTRATION OPENS JULY 2025
December 11-13, 2025
Show
The world’s largest gathering of motorsports professionals, the PRI Show brings together 1,100 exhibiting companies with 40,000 attendees from all 50 states and 70 countries. Every December, the three-day Show happens in the heart of the racing industry in Indianapolis. Get the information you need to do business at the Show.
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Published monthly, PRI Magazine is widely recognized as “The Voice of the Racing Marketplace.” From its inception in 1986, PRI has served tens of thousands of racing entrepreneurs as their key source for industry trends, merchandising ideas, new products, business strategies and more. PRI Magazine is the most closely read publication in the racing industry.
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Advertising
The print edition of PRI Magazine reaches over 27,000 qualified motorsports professionals monthly. Reaching this highly engaged and targeted market of motorsports professionals is a must for brand recognition within the industry. Explore print and digital advertising, and sponsorship opportunities to meet your needs.
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Connect with 40,000 attendees from all 50 states and 70 countries, Dec. 11-13.
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REGISTRATION OPENS JULY 2025Latest news
July 2025
Tradition Meets Talent: Hot Rodders of Tomorrow Returns to PRI Show
One of the PRI Show's most impactful traditions is back for 2025: the Hot Rodders of Tomorrow National Championship. Watch from Wednesday,…
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July 2025
PRI Show Event: Rev 'N Roll Benefiting Riley Children's Foundation
Kick off your 2025 PRI Show week with a night of friendly competition, community spirit and support for a great cause. Rev' N Roll, a bowling…
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June 2025
Motor State Announces Free Shipping on BluePrint Engines
Motor State Distributing is offering free shipping on BluePrint Engines products as part of a limited-time promotion for dealers, offering…
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