Holley Performance Brands, based in Bowling Green, Kentucky, has named Chet Baker as its new senior vice president of sales as part of an overall expansion of its sales team.

In his new role, Baker will lead the company’s sales team, developing and executing strategies to drive growth across Holley’s portfolio of brands, the company said, and will work closely with Holley’s business and marketing teams to cultivate relationships with key distribution partners.

In addition to Baker’s new role, Holley Performance Brands has named four new sales leaders who will be responsible for overseeing sales for the company’s target consumer vertical groupings:

• Dan Waters has joined the organization as senior sales director for safety and racing.
• Scott McLaughlin, previously director of sales, has been promoted to the role of senior sales director for domestic muscle. In this new position, he will have sales accountability for classic truck, classic muscle and modern muscle.
• Mae Salehi recently joined Holley Performance Brands as sales director for national retailers. She will also be responsible for sales in the modern truck and off-road, and Euro and import verticals.
• Brent Morgulec joined Holley in late 2023 as sales director for the OE and export business.

For more information, visit holley.com.