Sumitomo Rubber North America (SRNA), the parent company of Falken Tires located in Rancho Cucamonga, California, has promoted Wayne Horne to strategic account manager.

Horne has been at SRNA for nearly eight years and held various roles throughout his tenure. Starting in customer service, Horne worked his way up to account manager, where he oversaw all direct passenger car and light truck business in the western region, then took on the role of sales strategist for 16 months before being promoted to strategic account manager.

"Over my eight years in this industry, I have developed strong relationships with my dealers, mainly because of my support to our customers," said Horne. "As the strategic account manager, I am looking forward to working with new customers and contributing to the company's growth."

For more information, visit falkentire.com.