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THE PRI SHOW
REGISTRATION OPENS JULY 2025
December 11-13, 2025
Show
The world’s largest gathering of motorsports professionals, the PRI Show brings together 1,100 exhibiting companies with 40,000 attendees from all 50 states and 70 countries. Every December, the three-day Show happens in the heart of the racing industry in Indianapolis. Get the information you need to do business at the Show.
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Magazine
Published monthly, PRI Magazine is widely recognized as “The Voice of the Racing Marketplace.” From its inception in 1986, PRI has served tens of thousands of racing entrepreneurs as their key source for industry trends, merchandising ideas, new products, business strategies and more. PRI Magazine is the most closely read publication in the racing industry.
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Advertising
The print edition of PRI Magazine reaches over 27,000 qualified motorsports professionals monthly. Reaching this highly engaged and targeted market of motorsports professionals is a must for brand recognition within the industry. Explore print and digital advertising, and sponsorship opportunities to meet your needs.
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Connect with 40,000 attendees from all 50 states and 70 countries, Dec. 11-13.
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REGISTRATION OPENS JULY 2025Latest news
July 2025
Hot Rodders of Tomorrow Returns to PRI Show
One of the PRI Show's most impactful traditions is back for 2025: the Hot Rodders of Tomorrow National Championship. Watch from Wednesday,…
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July 2025
PRI Individual Member Benefit: The Farmer's Dog Pet Food
PRI cares about your four-legged pit crew! PRI Individual Members receive 70% off your first purchase at The Farmer’s Dog, the subscription service…
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July 2025
Race Shop: New Racing Products for July 2025
Be the go-to source for all the latest parts and services that enhance your customers' motorsports programs. ULTIMATE 9-INCH FORD REAR MARK…
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