2025 Motorsports Economic Impact Report

Article 1

Show

The world’s largest gathering of motorsports professionals, the PRI Show brings together 1,100 exhibiting companies with 40,000 attendees from all 50 states and 70 countries. Every December, the three-day Show happens in the heart of the racing industry in Indianapolis. Get the information you need to do business at the Show.

Learn More
Article 1

Magazine

Published monthly, PRI Magazine is widely recognized as “The Voice of the Racing Marketplace.” From its inception in 1986, PRI has served tens of thousands of racing entrepreneurs as their key source for industry trends, merchandising ideas, new products, business strategies and more. PRI Magazine is the most closely read publication in the racing industry.

Learn More
Article 1

Advertising

The print edition of PRI Magazine reaches over 27,000 qualified motorsports professionals monthly. Reaching this highly engaged and targeted market of motorsports professionals is a must for brand recognition within the industry. Explore print and digital advertising, and sponsorship opportunities to meet your needs.

Learn More

EXHIBITOR

Connect with 40,000 attendees from all 50 states and 70 countries.

Buy A Booth

ATTENDEE

Join the world's largest gathering of motorsports professionals.

ATTENDEE REGISTRATION OPENS JULY 2026

BUYERS GUIDE

Be part of the year-round source book for motorsports products and services.

View Now

Latest news

A graphic for the updated FIA F4 World Cup model.

FIA Updates Entry Model for 2026 F4 World Cup in Macau

The FIA has announced a new team-based entry model for the 2026 FIA F4 World Cup, set to take place in November as part of the 73rd Macau Grand Prix…

Read more
The FIA logo.

Botswana Launches Grassroots Karting Academy

Botswana Motorsport, in collaboration with WORR Motorsport, has launched the Karting Africa Academy during an interactive session in Lobatse,…

Read more
PRI Show exhibitors loading in a vehicle.

Exhibitors: Fast Track Your 2026 PRI Show With These Resources

Everything that exhibitors need to plan for the upcoming 2026 PRI Show is now available online at prishow.com. This year's PRI Show, December 10-12…

Read more

Stay Connected

Sign Up For The PRI eNewsletter to get the latest in racing industry news, special events, new product information and more directly to your inbox.