2025 Motorsports Economic Impact Report
Show
The world’s largest gathering of motorsports professionals, the PRI Show brings together 1,100 exhibiting companies with 40,000 attendees from all 50 states and 70 countries. Every December, the three-day Show happens in the heart of the racing industry in Indianapolis. Get the information you need to do business at the Show.
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Magazine
Published monthly, PRI Magazine is widely recognized as “The Voice of the Racing Marketplace.” From its inception in 1986, PRI has served tens of thousands of racing entrepreneurs as their key source for industry trends, merchandising ideas, new products, business strategies and more. PRI Magazine is the most closely read publication in the racing industry.
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Advertising
The print edition of PRI Magazine reaches over 27,000 qualified motorsports professionals monthly. Reaching this highly engaged and targeted market of motorsports professionals is a must for brand recognition within the industry. Explore print and digital advertising, and sponsorship opportunities to meet your needs.
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ATTENDEE REGISTRATION OPENS JULY 2026Latest news
February 2026
Your Complimentary Digital Subscription to PRI Magazine is Waiting
PRI Magazine is now available to everyone at no cost in a digital format. While previously only available in print to select industry recipients,…
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February 2026
Kyle Petty Charity Ride Across America Announces 30th Anniversary Ride Route
Former NASCAR driver and current racing analyst Kyle Petty today officially announced the complete route and overnight stops for the 30th…
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February 2026
Kansas Legislature Advances Right-to-Race Bill
The Kansas House of Representatives on February 12, 2026, unanimously approved the Kansas Motorsports Venue Protection Act (HB 2416), demonstrating…
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