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2025 Motorsports Economic Impact Report
Show
The world’s largest gathering of motorsports professionals, the PRI Show brings together 1,100 exhibiting companies with 40,000 attendees from all 50 states and 70 countries. Every December, the three-day Show happens in the heart of the racing industry in Indianapolis. Get the information you need to do business at the Show.
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Published monthly, PRI Magazine is widely recognized as “The Voice of the Racing Marketplace.” From its inception in 1986, PRI has served tens of thousands of racing entrepreneurs as their key source for industry trends, merchandising ideas, new products, business strategies and more. PRI Magazine is the most closely read publication in the racing industry.
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The print edition of PRI Magazine reaches over 27,000 qualified motorsports professionals monthly. Reaching this highly engaged and targeted market of motorsports professionals is a must for brand recognition within the industry. Explore print and digital advertising, and sponsorship opportunities to meet your needs.
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Connect with 40,000 attendees from all 50 states and 70 countries, Dec. 11-13.
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October 2025
25% Tariffs Imposed on Medium- and Heavy-duty Trucks and Key Parts
A proclamation by President Trump has imposed 25% tariffs on imported medium- and heavy-duty trucks and their parts, including engines,…
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October 2025
RAFA Racing Team Expands Into ARCA Menards Series
RAFA Racing Team, which currently competes across multiple SRO- and IMSA-sanctioned sports car series with support from Toyota, is expanding into…
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October 2025
Matt Muha Named President and General Manager of Sebring International Raceway
Matt Muha has been named president and general manager of Sebring International Raceway, Sebring, Florida, effective January 1, 2026, succeeding…
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