2025 Motorsports Economic Impact Report
Show
The world’s largest gathering of motorsports professionals, the PRI Show brings together 1,100 exhibiting companies with 40,000 attendees from all 50 states and 70 countries. Every December, the three-day Show happens in the heart of the racing industry in Indianapolis. Get the information you need to do business at the Show.
Learn More
Magazine
Published monthly, PRI Magazine is widely recognized as “The Voice of the Racing Marketplace.” From its inception in 1986, PRI has served tens of thousands of racing entrepreneurs as their key source for industry trends, merchandising ideas, new products, business strategies and more. PRI Magazine is the most closely read publication in the racing industry.
Learn More
Advertising
The print edition of PRI Magazine reaches over 27,000 qualified motorsports professionals monthly. Reaching this highly engaged and targeted market of motorsports professionals is a must for brand recognition within the industry. Explore print and digital advertising, and sponsorship opportunities to meet your needs.
Learn MoreATTENDEE
Join the world's largest gathering of motorsports professionals.
ATTENDEE REGISTRATION OPENS JULY 2026Latest news
March 2026
ORBA Relaunches With Expanded Advocacy, Stronger Coalitions and New Tools
The organization's renewed mission will be led by a new leadership team and supported through updated membership levels for industry stakeholders…
Read more
March 2026
Want to Buy a PRI Show Booth This Year? Start Here
The race to the PRI Show is underway! Exhibitors can secure their booth space now for the 2026 PRI Show, set for December 10-12, in downtown…
Read more
March 2026
Holley Performance Brands Acquires HRX, an Italian Racewear Brand
Holley Performance Brands, the automotive aftermarket performance solution brand, has announced it has acquired HRX, an Italian motorsports racewear…
Read more
MEMBERSHIP LOGIN
JOIN PRI