2025 Motorsports Economic Impact Report

Article 1

Show

The world’s largest gathering of motorsports professionals, the PRI Show brings together 1,100 exhibiting companies with 40,000 attendees from all 50 states and 70 countries. Every December, the three-day Show happens in the heart of the racing industry in Indianapolis. Get the information you need to do business at the Show.

Learn More
Article 1

Magazine

Published monthly, PRI Magazine is widely recognized as “The Voice of the Racing Marketplace.” From its inception in 1986, PRI has served tens of thousands of racing entrepreneurs as their key source for industry trends, merchandising ideas, new products, business strategies and more. PRI Magazine is the most closely read publication in the racing industry.

Learn More
Article 1

Advertising

The print edition of PRI Magazine reaches over 27,000 qualified motorsports professionals monthly. Reaching this highly engaged and targeted market of motorsports professionals is a must for brand recognition within the industry. Explore print and digital advertising, and sponsorship opportunities to meet your needs.

Learn More

EXHIBITOR

Connect with 40,000 attendees from all 50 states and 70 countries.

Buy A Booth

ATTENDEE

Join the world's largest gathering of motorsports professionals.

ATTENDEE REGISTRATION OPENS JULY 2026

BUYERS GUIDE

Be part of the year-round source book for motorsports products and services.

View Now

Latest news

A UTV crawling across rocks in Johnson Valley, California.

Johnson Valley Off-Road Update: New Airspace Plan Protects, Reflects Community

Advocacy from the Motorized Community Made a Difference  In a major development for the off-road community, the U.S. Marine Corps has made…

Read more
A computer user navigating to the PRI ESRA screen.

New Portal for 2026 PRI Show Exhibitors: Here's How to Navigate

PRI has launched a new customer management system ahead of this year's PRI Show, December 10-12, 2026, in Indianapolis.  To improve how PRI engages…

Read more
A photo of Jim Michaelian.

SEMA and PRI Mourn the Loss of Racing Legend Jim Michaelian, 83

  SEMA and PRI are deeply saddened to learn of the passing of Jim Michaelian, the longtime president and CEO of the Grand Prix Association of Long…

Read more

Stay Connected

Sign Up For The PRI eNewsletter to get the latest in racing industry news, special events, new product information and more directly to your inbox.