2025 Motorsports Economic Impact Report

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Show

The world’s largest gathering of motorsports professionals, the PRI Show brings together 1,100 exhibiting companies with 40,000 attendees from all 50 states and 70 countries. Every December, the three-day Show happens in the heart of the racing industry in Indianapolis. Get the information you need to do business at the Show.

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Magazine

Published Quarterly, PRI Magazine is widely recognized as “The Voice of the Racing Marketplace.” From its inception in 1986, PRI has served tens of thousands of racing entrepreneurs as their key source for industry trends, merchandising ideas, new products, business strategies and more. PRI Magazine is the most closely read publication in the racing industry.

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Advertising

The print edition of PRI Magazine reaches over 27,000 qualified motorsports professionals Quarterly. Reaching this highly engaged and targeted market of motorsports professionals is a must for brand recognition within the industry. Explore print and digital advertising, and sponsorship opportunities to meet your needs.

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EXHIBITOR

Connect with 40,000 attendees from all 50 states and 70 countries.

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ATTENDEE

Join the world's largest gathering of motorsports professionals.

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BUYERS GUIDE

Be part of the year-round source book for motorsports products and services.

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Latest news

SEMA MPMC Media Trade Conference

Manufacturers: Participate in 30th Anniversary Media Trade Conference

PRI Show exhibitors looking to increase brand visibility and secure valuable media coverage have until October 1 to register for the 2027 MPMC Media…

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West Desert racetrack in Utah

West Desert Reopens Under New Ownership

Twenty years after the track first opened, Utah Motorsports Campus is reopening to the public under a new name: West Desert. Under new ownership by…

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NASCAR logo

Miami to Take Center Stage as Host of 2026 NASCAR Awards

NASCAR has announced that the annual NASCAR Awards will take place on Tuesday, November 10, at The Adrienne Arsht Center for the Performing Arts of…

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