2025 Motorsports Economic Impact Report

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Show

The world’s largest gathering of motorsports professionals, the PRI Show brings together 1,100 exhibiting companies with 40,000 attendees from all 50 states and 70 countries. Every December, the three-day Show happens in the heart of the racing industry in Indianapolis. Get the information you need to do business at the Show.

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Magazine

Published monthly, PRI Magazine is widely recognized as “The Voice of the Racing Marketplace.” From its inception in 1986, PRI has served tens of thousands of racing entrepreneurs as their key source for industry trends, merchandising ideas, new products, business strategies and more. PRI Magazine is the most closely read publication in the racing industry.

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Advertising

The print edition of PRI Magazine reaches over 27,000 qualified motorsports professionals monthly. Reaching this highly engaged and targeted market of motorsports professionals is a must for brand recognition within the industry. Explore print and digital advertising, and sponsorship opportunities to meet your needs.

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EXHIBITOR

Connect with 40,000 attendees from all 50 states and 70 countries.

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ATTENDEE

Join the world's largest gathering of motorsports professionals.

ATTENDEE REGISTRATION OPENS JULY 2026

BUYERS GUIDE

Be part of the year-round source book for motorsports products and services.

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Latest news

Felix Rosenqvist driving an Acura-branded INDYCAR.

Acura Expanding INDYCAR Presence, Pausing IMSA GTP Program

Acura is expanding its presence in the NTT INDYCAR SERIES beginning in 2026. Last week, Acura completed its eighth year as the title sponsor of the…

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A photograph of Scot Elkins next to the Indycar logo.

INDYCAR Names Elkins Managing Director of Officiating

Veteran motorsports officiating and competition executive Scot Elkins has been named INDYCAR Officiating managing director of officiating (MDO) by…

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Image of the Gen4 Formula E vehicle.

Formula E Unveils GEN4 Race Car

  The ABB FIA Formula E World Championship has revealed its next-generation GEN4 race car ahead of its competition debut in the 2026-27 season.…

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