2025 Motorsports Economic Impact Report
Show
The world’s largest gathering of motorsports professionals, the PRI Show brings together 1,100 exhibiting companies with 40,000 attendees from all 50 states and 70 countries. Every December, the three-day Show happens in the heart of the racing industry in Indianapolis. Get the information you need to do business at the Show.
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Magazine
Published monthly, PRI Magazine is widely recognized as “The Voice of the Racing Marketplace.” From its inception in 1986, PRI has served tens of thousands of racing entrepreneurs as their key source for industry trends, merchandising ideas, new products, business strategies and more. PRI Magazine is the most closely read publication in the racing industry.
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Advertising
The print edition of PRI Magazine reaches over 27,000 qualified motorsports professionals monthly. Reaching this highly engaged and targeted market of motorsports professionals is a must for brand recognition within the industry. Explore print and digital advertising, and sponsorship opportunities to meet your needs.
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ATTENDEE REGISTRATION OPENS JULY 2026Latest news
December 2025
NASCAR Champion Greg Biffle, 55
Greg Biffle, a long-time NASCAR driver who won championships in the NASCAR Xfinity Series and CRAFTSMAN Truck Series, and won 19 Cup Series races,…
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December 2025
Clay Turner Appointed Exec. Director of SCCA Foundation
The SCCA Foundation is embarking on an initiative in an effort to guarantee that future generations will be able to enjoy the thrill of amateur…
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December 2025
Record-Breaking PRI Show Sets the Pace for Motorsports Innovation
-- Industry Community Unites to Advance Racing Technology and Build the Next Generation of Professionals -- The 37th annual PRI Show concluded…
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