2025 Motorsports Economic Impact Report

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Show

The world’s largest gathering of motorsports professionals, the PRI Show brings together 1,100 exhibiting companies with 40,000 attendees from all 50 states and 70 countries. Every December, the three-day Show happens in the heart of the racing industry in Indianapolis. Get the information you need to do business at the Show.

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Magazine

Published monthly, PRI Magazine is widely recognized as “The Voice of the Racing Marketplace.” From its inception in 1986, PRI has served tens of thousands of racing entrepreneurs as their key source for industry trends, merchandising ideas, new products, business strategies and more. PRI Magazine is the most closely read publication in the racing industry.

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Advertising

The print edition of PRI Magazine reaches over 27,000 qualified motorsports professionals monthly. Reaching this highly engaged and targeted market of motorsports professionals is a must for brand recognition within the industry. Explore print and digital advertising, and sponsorship opportunities to meet your needs.

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EXHIBITOR

Connect with 40,000 attendees from all 50 states and 70 countries.

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ATTENDEE

Join the world's largest gathering of motorsports professionals.

ATTENDEE REGISTRATION OPENS JULY 2026

BUYERS GUIDE

Be part of the year-round source book for motorsports products and services.

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Latest news

An image of a smiling Kyle Loftis in 1320Video gear.

Kyle Loftis, 1320Video Founder, 43

  Kyle Loftis, the founder of racing media brand 1320Video, has passed away. He was 43. His cause of passing is not known at the time of publication…

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Women in Motorsports North America logo.

New Honorary Chair of WIMNA Women With Drive VI Summit

Women in Motorsports North America (WIMNA) has named racing team owner and former INDYCAR driver Sarah Fisher O'Gara as the honorary chair of its…

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Liqui Moly VP of Marketing Eva Tran

LIQUI MOLY USA Appoints Eva Tran as Vice President of Marketing

LIQUI MOLY USA has promoted Eva Tran to vice president of marketing, the company announced. The promotion recognizes her exceptional leadership,…

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