2025 Motorsports Economic Impact Report

Show
The world’s largest gathering of motorsports professionals, the PRI Show brings together 1,100 exhibiting companies with 40,000 attendees from all 50 states and 70 countries. Every December, the three-day Show happens in the heart of the racing industry in Indianapolis. Get the information you need to do business at the Show.
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Magazine
Published monthly, PRI Magazine is widely recognized as “The Voice of the Racing Marketplace.” From its inception in 1986, PRI has served tens of thousands of racing entrepreneurs as their key source for industry trends, merchandising ideas, new products, business strategies and more. PRI Magazine is the most closely read publication in the racing industry.
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Advertising
The print edition of PRI Magazine reaches over 27,000 qualified motorsports professionals monthly. Reaching this highly engaged and targeted market of motorsports professionals is a must for brand recognition within the industry. Explore print and digital advertising, and sponsorship opportunities to meet your needs.
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Connect with 40,000 attendees from all 50 states and 70 countries, Dec. 11-13.
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IMSA Expands VP Racing SportsCar Challenge With 10 Events in 2026
The IMSA VP Racing SportsCar Challenge will expand from six to 10 total race weekends in 2026, covering both sprint and endurance racing formats.…
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Northwood University Launches Motorsports Business Careers Program
Northwood University, located in Midland, Michigan, has launched a new academic program designed to prepare students for leadership roles in the…
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Tariff Updates: Steel & Aluminum, Japan & UK Deals
The United States' tariff landscape continues to evolve steadily under the Trump Administration. Here are the latest developments, including…
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