About

PRI Direct

Your Industry, Your parts, All access - No charge

For more than 30 years motorsports professionals have relied on the Performance Racing Industry Buyers Guide to source products and services, and now PRI Direct gives users direct access to all of the valuable information in the print publication and more – online.

PRI Direct instantly connects more than 2,400 industry suppliers to over 90,000 racing professionals and high volume buyers 24/7 and features product photos, videos and intuitive search tools.

It’s a free comprehensive search tool for domestic and international racing suppliers, wholesalers, warehouse distributors, service providers, race sanctioning organizations and manufacturers reps.

In addition, PRI Direct is part of the PRI ecosystem allowing businesses to increase their ROI by leveraging the power of PRI Magazine and the PRI Trade Show to increase their exposure. PRI Direct also gives racing businesses added marketing opportunities through various online features and add-ons, including:

  • Complimentary company listing for qualified motorsports suppliers.
  • Complimentary enhanced listings for PRI Show exhibitors and qualified PRI Magazine advertisers.
  • Opportunities to maximize exposure through enhanced listings with photo, video and visitor statistics; product category sponsorships; and product highlights.

Start using PRI Direct today:

Performance Racing Industry

Since its inception in 1986, Performance Racing Industry (PRI) has served as the motorsports industry's key source for trends, merchandising ideas, new products, business strategies, and more. Through its monthly business magazine, Performance Racing Industry, and the world’s premier auto racing trade show, the Performance Racing Industry Trade Show in Indianapolis, IN, motorsports industry members from all over the world remain in tune with the worldwide racing marketplace. For more information, visit primag.com or prishow.com.

For more information about PRI Direct or Performance Racing Industry, contact PRI at 949-499-5413.