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Understanding the Big-Money Bracket Racing Phenomenon

Photo courtesy of FRBR Promotions  With seven-figure purses at stake and social media fame awaiting the victors, high-dollar bracket races have…

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Special Report: Supply Pain

  When it comes to sales forecasting for the 2022 racing season, a solid outlook is decidedly difficult to pin down. Talk about a moving target. …

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Exclusive Coverage: PRI Road Tour

From slinging dirt to the echoes of slinging slots, the PRI Road Tour concluded its second trip across America highlighted by several iconic go-fast…

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PRI Founding Members: It's All About Access

From left, PRI President Dr. Jamie Meyer and Brian Dunlap, World Racing Group’s Director of Broadcast. PRI Member benefits were on display at the…

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Membership Benefits in Action at Indy

Since PRI President Dr. Jamie Meyer announced the PRI Membership program back in July, thousands of individuals and businesses have joined and…

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PRI's Featured Vehicles

Every race car, truck, and boat has a story, whether it was headed to the junkyard before finding new life or Frankenstein-ed together with…

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Business Profile: Nelson Racing Engines

In a constantly changing landscape, this southern california shop continues to innovate, adapt, and thrive. It’s the mid-1980s in Southern…

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International Report: The New Virtual Workplace

With ongoing travel restrictions and many businesses’ staff still working from home, online platforms have taken on an increasingly pivotal role in…

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Track Attraction

The job of getting fans into the stands is as challenging as ever, so race tracks and sanctioning organizations rely on a diverse array of tools to…

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Plot The Path To Motorsports Success

Stu Kelly, Stu Kelly Motorsports and Force Indy Studying the fundamentals early on not only helps kids develop racing skills and good discipline…

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Burning Questions

How will the future of performance engine development be influenced by the latest factory offerings from Detroit? Consumer demand obviously drives…

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2021 PRI Road Tour

Spanning everything from legendary hill climb events to weekend-long ragers celebrating all things fast, the PRI Road Tour showcases the wide range…

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Special Report: 2021 PRI Trade Show

After a year’s hiatus, members of the racing industry are more excited than ever to gather in Indianapolis next month to catch up on new product…

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Kickin' Up Dirt with the 2022 Polaris RZR Pro XP

Photo courtesy of Polaris New trim levels and options continue to expand the appeal for this segment-defining UTV, but it’s still core capability…

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Super Sized

Photos courtesy of Chevrolet Racers asked for it and Chevrolet delivered: a 572-cubic-inch big block option for the 2022 COPO Camaro. After a…

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Exclusive Coverage: 2021 PRI Road Tour

PRI’s groundbreaking Road Tour is back, and this year our award-winning content creators are hitting the pavement—and dirt—at events and race tracks…

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PRI Membership: It's All About Power

PFI Speed Unity in the racing industry has never been more critical than now to ward off government overreach. Here, one motorsports entrepreneur…

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The Coating Question

Photo Courtesy of Tech Line Coatings As parts-coating types proliferate, what kind of real-world benefits can racers expect from these treatments…

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Turning Pipe Dreams Into Reality

New developments are putting custom exhaust fabrication within reach of more in the racing community, with better results and faster build times. …

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A New Twist In Crankshaft Development

Innovative designs and new applications are keeping manufacturers busy as engine builders and outrageous boost levels demand more of the product.…

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Business Profile: Evasive Motorsports

Always on the cutting edge of market trends, this multi-faceted Southern California racing operation began by focusing on the import scene, even…

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Future Planning: OEMs Plotting a Path Toward EV Racing

Photo courtesy of Nissan As regulations push production car design toward electrification, automakers across the globe are now looking at EV…

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How EVs Will Shape the Future of Motorsports Safety

Photo courtesy of Ford Motorsports safety has primarily focused on internal-combustion vehicles. But with the growth of EV participation at every…

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Charging to the Front: EV Racing

With the auto industry on the road to EV transition, the racing community prepares for change. At the 2021 Summit Racing Equipment NHRA Nationals…

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Special Report: Manufacturer-Dealer Relationships

In these times of need-it-now instant gratification, seemingly endless virtual meetings, and COVID-related shortages, it’s an old-fashioned personal…

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Adaptive Race Cars

  Adaptive race car equipment allows drivers with disabilities to overcome challenges and compete on track while winning championships and setting…

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Appealing to the Masses

  Long popular at the local level, sport compact andfront-wheel-drive oval track classes have been elevated to new heights in recent years by…

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Open Entry

  How NASCAR’s Next Gen car platform became an international launching pad.   It’s often a little moment when the reality of a massive…

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Game Changer

Having the right parts cleaning equipment and using it correctly “will change your life,” said an expert in the industry. He and others share tips…

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Future Shock

Suspension manufacturers discuss new products, trends, and how shock and spring development are already moving into the future. Racing drives…

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