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Newly Appointed: Bill Lupinos

The FASTRAK series gets a new VP who loves dirt racing so much that he bought a track in Kentucky. Bill Lupinos turned a lifetime of dirt racing…

Fast Movers

A look at some of the country’s in-demand motorsports products and services by region and racing segment, from coast to coast. Motorsports…

Advocacy Corner

Tracking legal, legislative, and regulatory developments impacting the racing and performance industry. PRI’s Washington, DC-based legal and…

PRI Tech: Considerations For Racing Fire Suppression Systems

SFI has recently mandated fire suppression systems for sprint cars. Here, Lifeline USA’s automatically activated 5-pound SFI 17.3 system is mounted…

Member Check-In: T Sportline

As the performance aftermarket expands from its traditional focus on internal combustion engines to now including vehicles with electric motors,…

Industry Insights: Tom Bailey

Photos courtesy of Sick The Mag Bringing people together over a love of racing is the secret sauce for the publisher of Sick the Magazine and his…

Editors’ Choice

Hundreds of new product announcements cross the desks of PRI editors each month. Following are our top picks for February. Black hawk Gen III 5.…

Newly Appointed: Jason Reed

One could say this Iowa native’s life has centered around Knoxville Raceway, first as a child showing livestock at the county fair, then working…

Fast Movers

A look at some of the country’s in-demand products and services by region and racing segment, as reported from the PRI Trade Show floor. For a…

Stop Doing That…Do This Instead: Using Incorrect Valve Spring Pressure

Proper valve spring pressure ensures that the valvetrain stays under control at the intended rpm ranges without causing undo stress to the system.…

Ask the Experts: How to Build Brand Loyalty

A visible example of brand loyalty is “when people want to be associated with the brand,” said VP Racing Fuels’ Ben Dolan. “Our apparel is made for…

Advocacy Corner

Tracking legal, legislative, and regulatory developments impacting the racing and performance industry. PRI’s Washington, DC-based legal team,…

PRI Tech: Spark Plugs For Boosted Engines

Forced induction increases pressure in the combustion chamber, so a supercharged engine may need smaller spark-plug gaps to make it easier for the…

Member Check-In: Long Tube Headers

Long Tube Headers’ George Rumore is a strong supporter of the RPM Act. “When we modify a vehicle, we’re actually making it cleaner, helping out with…

Industry Insights: Matt Martelli

Drawing on decades of experience creating captivating online content, this industry veteran and producer of the famed Mint 400 shares why he is “…

Newly Appointed: Scott Diehl

Total Seal’s new head of business development values the personal connection with customers and plans to expand into new markets via old-fashioned…

Fast Movers

An up-close look at some of the country’s in-demand products and services by region and racing segment. Motorsports retailers and service providers…

How Inflation May Actually Help You Boost Profits

Business expert and PRI Show presenter Tom Shay shares pricing strategy insights to help raise retailers’ bottom lines. A story is told about how…

Editors’ Choice

Hundreds of new product announcements cross the desks of PRI editors each month. Following are our top picks for January. Programmable Electronic…

Stop Doing That…Do This Instead: Wasting Excess Metal

Extra material left over from custom cuts, a return, or some other reason goes into drop bins and racks at Stock Car Steel and Aluminum. “That allows…

Ask the Experts: How to Improve SEO

Paying attention to the details will help drive visitors to your business’s website, which is invaluable in today’s online economy. SEO, or search…

Featured Vehicles

An inside look at some of the industry’s most intriguing builds, including a vintage chassis that sat for almost two decades, and a dragster turning…

Advocacy Corner

Tracking legal, legislative, and regulatory developments impacting the racing and performance industry. PRI’s advocacy team work continuously…

PRI Education: Reading The Unspoken Language Of Broken Parts

The most common piston failure in a newly installed engine is typically defined as four corner scuffing, which is seen here. Engine builders…

Member Business Survey

Clear and concise dialogue between suppliers and customers keeps business flowing smoothly and avoids misunderstandings or disagreements that could…

Featured Vehicles

One car in this month’s profile of popular race vehicles is street legal, while the other was driven on the street while not street legal, which…

Advocacy Corner

Tracking legal, legislative, and regulatory developments impacting the racing and performance industry. PRI’s Washington, D.C.-based legal and…

Industry Insights: CJ Olivares

CJ Olivares is guiding the MAVTV platform to be motorsports enthusiasts’ first choice when viewing events, which gives them more options and control…

Ask the Experts: Selling Used Race Parts

SRI Performance concentrates on used parts for the circle track market, as those racers tend to go through parts more quickly than racers in other…

Social Status

Put AI to work for you by incorporating ChatGPT in your social media strategy. Artificial Intelligence (AI) is continuing to advance at a…