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Columns
Newly Appointed: Callie Sullivan
Recognizing the many roles she has been filling since starting with WISSOTA in 2001, this upper Midwest track promoter’s association named her…
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Editors’ Choice
Hundreds of new product announcements cross the desks of PRI editors each month. Following are our top picks for July. Accessory Stud Kit ARP arp-…
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Stop Doing That…Do This Instead: Sealant Choice
When choosing the right sealant, there’s a significant difference between the needs of a street car and a race car, said Eric Seibold of Permatex. “…
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Ask the Experts: Remote Cooler Tech
Space constraints can limit the size of a remote cooler “depending on where it’s going,” said Derale’s Cameron Brandt. “Engine oil you can’t over-…
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Featured Vehicles
Today’s tuning techniques make it possible to drive a competitive Outlaw drag race car or truck legally on the street. 2002 Honda S2000…
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PRI Tech: Used Oil Analysis
What can be revealed by performing a used engine oil analysis. With the cost of engines increasing and the lead time on parts getting longer,…
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Member Check-In: Nascar
This PRI Founding Member brings NASCAR’s brand of short-track Friday- and Saturday-night racing to local venues across the US and Canada, while…
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Business Profile: Troy Ermish Inc.
When Troy Ermish faced a crossroads in his business, he followed the vintage racing path to become the “King of the 510s.” The impact of the…
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Fast Movers
A look at some of the country’s in-demand motorsports products and services by region and racing segment. Motorsports retailers and service…
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PRI Tech: Fastener Strength and Optimized Performance
Understanding the properties of these critical components, as well as factors like preload levels and the effect of friction, are essential to the…
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Featured Vehicles
Resourcefulness is the theme of this month’s Featured Vehicles with a Camaro built for Drag Week in a one-car garage while a one-of-a-kind build…
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Fast Movers
A look at some of North America’s in-demand motorsports products and services by region and racing segment. Motorsports retailers and service…
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Social Status
A closer look at how racing and performance industry members are using social media to boost their engagement with followers and customers. The…
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Advocacy Corner
Tracking legal, legislative, and regulatory developments impacting the racing and performance industry. PRI’s Washington, DC-based legal and…
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Industry Insights: Larry Chen
Photographer, content creator, and ambassador for the industry, this Los Angeles-based phenom’s impact on motorsports and the automotive community…
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Newly Appointed: Matt Patrick
DeatschWerks’ new technical director began his career at an iconic performance industry giant, honing his expertise across the spectrum of…
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Editors’ Choice
Hundreds of new product announcements cross the desks of PRI editors each month. Following are our top picks for June. Flex Era 1 KC HiLiTES…
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Stop Doing That…Do This Instead: Sensor Placement
Exposure to heat can affect sensor operation, which is why Chris Johnson of JMS Chip advises maintaining “a foot of distance between any heat source…
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Ask the Experts: Oxygenated Fuels
Oxygenated fuels can really help “the circle track racer or road racer where there’s a lot of rapid acceleration and deceleration,” said one of our…
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Social Status
A closer look at how racing and performance industry members are using social media to enhance their customer service efforts. Social media…
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Member Check-In: Mickey Thompson Tires & Wheels
“At Mickey Thompson Tires & Wheels, we recognize the impact our founders and company have had at the roots of American racing,” said Heather…
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Advocacy Corner
Tracking legal, legislative, and regulatory developments impacting the racing and performance industry. PRI’s Washington, DC-based legal and…
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Featured Vehicles
A 1,100-hp rocket stars in a video game as well as on the track, while an electric road racer is offered in a limited Founder Edition. Starts as…
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Columns
Featured Vehicles
One car in this month’s profile of popular race vehicles is street legal, while the other was driven on the street while not street legal, which…
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Advocacy Corner
Tracking legal, legislative, and regulatory developments impacting the racing and performance industry. PRI’s Washington, D.C.-based legal and…
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Industry Insights: CJ Olivares
CJ Olivares is guiding the MAVTV platform to be motorsports enthusiasts’ first choice when viewing events, which gives them more options and control…
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Newly Appointed: Jonnie Lindberg
The Top Alcohol Funny Car double champion who made his mark in Sweden and America joins Paul Lee’s nitro team as crew chief. There’s a new yet…
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Ask the Experts: Selling Used Race Parts
SRI Performance concentrates on used parts for the circle track market, as those racers tend to go through parts more quickly than racers in other…
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