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PRI Tech: Lithium Battery Considerations

A major benefit of a lithium battery over traditional lead acid or absorbent glass mat (AGM) batteries is lighter weight. Lithium iron phosphate (…

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Member Check-In: United Race Parts

United Race Parts founder and CEO Thomas Decker, right, initiated the Golden Gun award at the 2022 Indianapolis 500 as part of the annual Pit Stop…

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Industry Insights: Justin Marks

This trailblazer is turning NASCAR on its head with a successful, fresh approach to racing, sports, and entertainment. Justin Marks and Trackhouse…

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Newly Appointed: Rob Kinnan

MAHLE Motorsport’s new marketing manager is a true hot rodder at heart and in practice, having started building engines at age 13 and later landing…

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Fast Movers

A look at some of the country’s in-demand motorsports products and services by region and racing segment. Motorsports retailers and service…

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Stop Doing That…Do This Instead: Utilizing Free Business Resources

Why invest in consultants who require thousands of dollars when a knowledgeable expert is available through SCORE and SBDC? And at little or no cost…

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Ask the Experts: How To Select A Head-And-Neck Restraint

“Whether it’s a HANS, or a NecksGen, or a Simpson Hybrid restraint, they’re all designed to do the same thing for you and meet the SFI 38.1 standard…

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Social Status

  A closer look at how racing and performance industry members are using social media to boost engagement, with a specific focus this month on…

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Featured Vehicles

21st century technology has boosted these 1990s models to new levels of power. 1997 Toyota Tacoma Single Cab Duy Bui | Houston, Texas Race…

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Business Profile: D&J Precision Machine

  What began as a side project in a corner of a friend’s shop has evolved into a fixture of the high-performance Cummins diesel segment with 20…

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Industry Insights: Michael Rigsby

With the goal to be the “essential destination for motorsports in North America,” Michael Rigsby has transformed his upstart DirtOnDirt.com live-…

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Advocacy Corner

Tracking legal, legislative, and regulatory developments impacting the racing and performance industry. PRI’s Washington, DC-based legal and…

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PRI Tech: Fuel System Strategies

Engine builders have few restrictions in drag-and-drive events as well as no-prep and small-tire classes. This blurring of the lines between street…

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Member Check-In: BluePrint Engines

With a vast product line, extensive in-house engineering, and a deep commitment to quality, BluePrint Engines enjoys strong present-day success and…

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Newly Appointed: Kirk Miller

For a new vice president of direct sales, EV powertrain startup Hypercraft chose a veteran of the small-displacement turbo tuner market who later…

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Fast Movers

A look at some of the country’s in-demand motorsports products and services by region and racing segment. Motorsports retailers and service…

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Stop Doing That…Do This Instead: How to Build for the Long Term

“One of the first questions I always ask is what they’re planning to do with it,” said Ross Racing Engines’ Tony Lombardi when speaking with…

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Ask the Experts: Are Catalogs Still Effective?

“The paper catalog, in my opinion, will last for quite a while,” said Aeromotive’s Jeff Stacy. “Sometimes as an industry we try to overcomplicate…

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Race Shop

PRI Race Shop for July 2023. Books by Dave Argabright daveargabright.com The Newport Nightmare is 280 pages of events and places that led Jimmy…

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Advocacy Corner

Tracking legal, legislative, and regulatory developments impacting the racing and performance industry. PRI’s Washington, DC-based legal and…

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Industry Insights: Steve Francis

World of Outlaws Late Model Series Director Steve Francis has seen the sport from both sides of the pit wall, and that’s his strength. An adjusted…

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Newly Appointed: Callie Sullivan

Recognizing the many roles she has been filling since starting with WISSOTA in 2001, this upper Midwest track promoter’s association named her…

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Editors’ Choice

Hundreds of new product announcements cross the desks of PRI editors each month. Following are our top picks for July. Accessory Stud Kit ARP arp-…

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Stop Doing That…Do This Instead: Sealant Choice

When choosing the right sealant, there’s a significant difference between the needs of a street car and a race car, said Eric Seibold of Permatex. “…

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Ask the Experts: Remote Cooler Tech

Space constraints can limit the size of a remote cooler “depending on where it’s going,” said Derale’s Cameron Brandt. “Engine oil you can’t over-…

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Columns

Featured Vehicles

One car in this month’s profile of popular race vehicles is street legal, while the other was driven on the street while not street legal, which…

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Social Status

  Put AI to work for you by incorporating ChatGPT in your social media strategy.   Artificial Intelligence (AI) is continuing to advance at a…

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Business Profile: Funduro Racing

  With its mid-engine, tube-frame chassis and two-seat cockpit, Funduro Racing’s Roadster Cup car offers an authentic race car experience, with the…

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Advocacy Corner

Tracking legal, legislative, and regulatory developments impacting the racing and performance industry. PRI’s Washington, DC-based legal and…

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PRI Tech: Alternative Fuels in Motorsports

Timeline of ethanol introduction to US gasoline market. The term “alternative fuels” has been used in headlines for the past few decades as the…

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