Columns
PRI Tech: Lithium Battery Considerations
A major benefit of a lithium battery over traditional lead acid or absorbent glass mat (AGM) batteries is lighter weight. Lithium iron phosphate (…
Read MoreMember Check-In: United Race Parts
United Race Parts founder and CEO Thomas Decker, right, initiated the Golden Gun award at the 2022 Indianapolis 500 as part of the annual Pit Stop…
Read moreIndustry Insights: Justin Marks
This trailblazer is turning NASCAR on its head with a successful, fresh approach to racing, sports, and entertainment. Justin Marks and Trackhouse…
Read moreNewly Appointed: Rob Kinnan
MAHLE Motorsport’s new marketing manager is a true hot rodder at heart and in practice, having started building engines at age 13 and later landing…
Read moreFast Movers
A look at some of the country’s in-demand motorsports products and services by region and racing segment. Motorsports retailers and service…
Read moreStop Doing That…Do This Instead: Utilizing Free Business Resources
Why invest in consultants who require thousands of dollars when a knowledgeable expert is available through SCORE and SBDC? And at little or no cost…
Read moreAsk the Experts: How To Select A Head-And-Neck Restraint
“Whether it’s a HANS, or a NecksGen, or a Simpson Hybrid restraint, they’re all designed to do the same thing for you and meet the SFI 38.1 standard…
Read moreSocial Status
A closer look at how racing and performance industry members are using social media to boost engagement, with a specific focus this month on…
Read moreFeatured Vehicles
21st century technology has boosted these 1990s models to new levels of power. 1997 Toyota Tacoma Single Cab Duy Bui | Houston, Texas Race…
Read moreBusiness Profile: D&J Precision Machine
What began as a side project in a corner of a friend’s shop has evolved into a fixture of the high-performance Cummins diesel segment with 20…
Read moreIndustry Insights: Michael Rigsby
With the goal to be the “essential destination for motorsports in North America,” Michael Rigsby has transformed his upstart DirtOnDirt.com live-…
Read moreAdvocacy Corner
Tracking legal, legislative, and regulatory developments impacting the racing and performance industry. PRI’s Washington, DC-based legal and…
Read morePRI Tech: Fuel System Strategies
Engine builders have few restrictions in drag-and-drive events as well as no-prep and small-tire classes. This blurring of the lines between street…
Read moreMember Check-In: BluePrint Engines
With a vast product line, extensive in-house engineering, and a deep commitment to quality, BluePrint Engines enjoys strong present-day success and…
Read moreNewly Appointed: Kirk Miller
For a new vice president of direct sales, EV powertrain startup Hypercraft chose a veteran of the small-displacement turbo tuner market who later…
Read moreFast Movers
A look at some of the country’s in-demand motorsports products and services by region and racing segment. Motorsports retailers and service…
Read moreStop Doing That…Do This Instead: How to Build for the Long Term
“One of the first questions I always ask is what they’re planning to do with it,” said Ross Racing Engines’ Tony Lombardi when speaking with…
Read moreAsk the Experts: Are Catalogs Still Effective?
“The paper catalog, in my opinion, will last for quite a while,” said Aeromotive’s Jeff Stacy. “Sometimes as an industry we try to overcomplicate…
Read moreAdvocacy Corner
Tracking legal, legislative, and regulatory developments impacting the racing and performance industry. PRI’s Washington, DC-based legal and…
Read moreIndustry Insights: Steve Francis
World of Outlaws Late Model Series Director Steve Francis has seen the sport from both sides of the pit wall, and that’s his strength. An adjusted…
Read moreNewly Appointed: Callie Sullivan
Recognizing the many roles she has been filling since starting with WISSOTA in 2001, this upper Midwest track promoter’s association named her…
Read moreEditors’ Choice
Hundreds of new product announcements cross the desks of PRI editors each month. Following are our top picks for July. Accessory Stud Kit ARP arp-…
Read moreStop Doing That…Do This Instead: Sealant Choice
When choosing the right sealant, there’s a significant difference between the needs of a street car and a race car, said Eric Seibold of Permatex. “…
Read moreAsk the Experts: Remote Cooler Tech
Space constraints can limit the size of a remote cooler “depending on where it’s going,” said Derale’s Cameron Brandt. “Engine oil you can’t over-…
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