2025 Motorsports Economic Impact Report

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Show

The world’s largest gathering of motorsports professionals, the PRI Show brings together 1,100 exhibiting companies with 40,000 attendees from all 50 states and 70 countries. Every December, the three-day Show happens in the heart of the racing industry in Indianapolis. Get the information you need to do business at the Show.

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Magazine

Published monthly, PRI Magazine is widely recognized as “The Voice of the Racing Marketplace.” From its inception in 1986, PRI has served tens of thousands of racing entrepreneurs as their key source for industry trends, merchandising ideas, new products, business strategies and more. PRI Magazine is the most closely read publication in the racing industry.

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Advertising

The print edition of PRI Magazine reaches over 27,000 qualified motorsports professionals monthly. Reaching this highly engaged and targeted market of motorsports professionals is a must for brand recognition within the industry. Explore print and digital advertising, and sponsorship opportunities to meet your needs.

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EXHIBITOR

Connect with 40,000 attendees from all 50 states and 70 countries.

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ATTENDEE

Join the world's largest gathering of motorsports professionals.

ATTENDEE REGISTRATION OPENS JULY 2026

BUYERS GUIDE

Be part of the year-round source book for motorsports products and services.

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Behind the Scenes at Long Beach: Grand Prix and Formula Drift Kickoff

  My Acura Grand Prix of Long Beach (GPLB) weekend began in the passenger seat of a Porsche 911 Carrera GTS, the safety car for the Porsche Carrera…

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The INDYCAR logo.

INDYCAR Updates Qualifying Format for Remaining Street Circuits

INDYCAR has announced an expansion of Firestone Fast Six single-car qualifying, including an updated format, for the remaining four street circuit…

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A headshot of new Formula E chief commercial officer Will Brown.

Formula E Appoints Will Brown as Chief Commercial Officer

Formula E has appointed Will Brown as its new chief commercial officer. Brown will join the executive leadership team, reporting to CEO Jeff Dodds…

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