OCTOBER ISSUE OF PRI MAGAZINE IS AVAILABLE NOW ON iPAD

In Another PRI First, the Magazine Offers App For iPad Users

Racers, fire up your iPads! The October 2010 issue of Performance Racing Industry is now available on iPads!

"The iPad provides just about everything people love about reading a magazine, with quick and total control of the content. At PRI, we go wherever our readers go, from the digital version of the magazine available online to this new application for iPads," said Steve Lewis, publisher of PRI magazine. "It's very convenient for readers to see a race product in which they're interested, then click on the live website address link in the advertisement and go to that advertiser's website for more information."

PRI magazine is dedicated to providing the perspective racing business people need every month when it comes to the hottest selling new racing products, business news, industry trends and more. "PRI magazine puts motorsports entrepreneurs in a business frame of mind. They rethink their businesses as they read each article," said Lewis. "In the iPad application, readers are just one click away from advertiser websites where they can get additional details."

The link for PRI magazine iPad app is available at http://bit.ly/primag_app.

For more information on Performance Racing Industry, go to www.performanceracing.com.