Performance Racing Industry
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New Race Engines Tech Abounds At PRI Trade Show

Race engine-based conferences and seminars at the Indiana Convention Center will be joined by a host of race engine-related companies exhibiting on the show floor December 12-14.

Through the many forms of racing, from the local short track to Indianapolis, Daytona or Pomona, the same element is in constant demand: more horsepower and better engine performance.

Racers are in luck, as race engines will be front and center at this year’s 26th annual Performance Racing Industry Trade Show at the Indiana Convention Center in Indianapolis, Indiana, from December 12–14, 2013.

Indeed, race engine-based conferences and seminars at the Convention Center throughout the week will be joined by a host of race engine-related companies, from the major auto manufacturers to specialized parts builders, exhibiting on the show floor.

“The one basic premise with every racer at every level is wanting to go fast, and that all starts with the engine,” said John Kilroy, PRI Trade Show producer. “Not only will the latest advances in engine technology be on exhibit, but we’re also providing the expertise to go faster, what to anticipate in the future, and how to do things cost-efficiently. It’s a must for race engine builders in all segments of motorsports.”

Before the show even begins, the 24th annual Advanced Engineering and Technology Conference will once again provide engine builders, manufacturers, design engineers, business owners and more with a great opportunity to learn from the best and most creative minds in the aftermarket performance business, from December 9–11.

“We have our top engine builders and engine minds giving us the current trends,” relays the AETC’s Brian Reese. “We’re kind of a best kept secret for engine builders. You’ll learn something from every speaker. It’s all about being able to take away something—from the small engine builder to the biggest teams, there’s somewhere in there to make some power.”

New for this year’s show is the Ask The Experts Engine Builders Panel on December 13. Renowned engine builders Keith Dorton of Automotive Specialists, Vic Hill from Vic Hill Race Engines LLC, Jon Kaase with Jon Kaase Racing Engines, and Ron Shaver of Shaver Racing Engines will take questions from PRI Trade Show attendees during a rare public appearance together.

In addition, prominent race engine builder Jay Dickens will host a highly anticipated meeting on How To Make Dirt Late Model Engines More Affordable on Thursday, December 12.

Show-goers also will have the opportunity to win a race engine built by Reher-Morrison Racing Engines in a charity fundraiser for Victory Junction. The 1200-hp 583ci big block Chevrolet Racing engine comes completely dyno-tuned and tested. Organized by Sunnen Products and PRI, raffle tickets for the Engine Charity Sweepstakes are available for purchase online or on the show floor at the Sunnen Engine Charity Sweepstakes booth in Machinery Row. All ticket proceeds go to Victory Junction, a year-round camp in Randleman, NC, for children ages six to 16 with chronic medical conditions or serious illnesses. To purchase tickets online, go here.

This year’s PRI Trade Show is expected to play host to exhibits from more than 1200 racing companies occupying over 3300 booths, and attract more than 40,000 racing professionals from across the US and 72 countries. The show returns to Indianapolis for the first time since 2004 after its owner, the Specialty Equipment Market Association (SEMA), acquired the International Motorsports Industry Show (IMIS) in late 2012, consolidating it with the PRI Trade Show under the PRI brand for 2013 and beyond.

For additional details on the 2013 PRI Trade Show, including hotel and travel information, visit Also, check the web page periodically for program updates, as well as times and locations for all Race Industry Week events.



Performance Racing Industry