Performance Racing Industry
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The Stars Come Out As Late Models Play Prominent Role At PRI Trade Show

Beginning December 9 and continuing through the show, several events featuring some of the sport’s biggest names and latest technological advances will focus on this growing segment.

With its sustained growth throughout the United States, it’s no surprise that Late Model racing will play a prominent role at this year’s 26th annual PRI Trade Show at the Indiana Convention Center in Indianapolis, December 12–14, 2013.

Beginning Monday, December 9, and continuing through the show days, a number of events featuring some of the sport’s biggest names and latest technological advances will focus on Late Models—indeed, there will be something for everybody involved in the sport.

“Whether it’s engine development, chassis set-up, or finding the latest technology on the show floor, the PRI Trade Show is going to be a must for Late Model racers and businesses,” said John Kilroy, PRI Trade Show Producer.

Among the featured events is Speedway Illustrated magazine’s seminar Winning Setup Strategies For Dirt Late Models, which takes place on Thursday, December 12. Karl Fredrickson, publisher of Speedway Illustrated, will moderate the event featuring Hall of Famer Scott Bloomquist, 2011 World of Outlaws champion Rick Eckert, and Rocket Chassis’ Mark Richards.

On Friday morning, the Penske Racing Shocks Short Track/Late Model Technology seminar will feature speakers Aaron Lambert, Bloomquist, Dave Reedy, James Stevens and Kelly Falls discussing current Late Model short track technologies, trends in shock absorbers, and more.

Hyperco Coils will present a Short Track / Late Model Suspension Set-Up seminar on Friday as well.

PRI also will offer up a pair of events that no engine builder will want to miss. The Advanced Engineering Technology Conference (AETC) provides engine builders, racers, manufacturers, design engineers, business owners and more the opportunity to learn from the best and most creative minds in the performance business in a three-day conference running December 9–11.

On Friday morning, PRI’s Ask The Experts Engine Builders Panel features noted engine builders Vic Hill (Vic Hill Race Engines, LLC), Ron Shaver (Shaver Racing Engines), Keith Dorton (Automotive Specialists) and Jon Kaase, (Jon Kaase Racing Engines), who will discuss how to run a successful race engine business and take questions from PRI Trade Show attendees.

Of course, the biggest draw at PRI is the Trade Show floor, a smorgasbord of racing technology, bodies, engines and parts.

“PRI’s a really good show,” said Scott MacDonald of Bilstein Shocks, whose company introduced its XVS series large gas chamber stock for the IMCA market at last year’s show. “The people that are there are really serious about doing business and looking for new products.”

Exhibitors, buyers and even sanctioning bodies will be out in force at this unique event.

“Each year the PRI show has grown, and it’s become imperative that we’re here—not only to represent our series, but also to work with our partners because they’re all here as well,” said Chris Dolack from World Of Outlaws. “It’s where you come to connect with people face to face. From our standpoint, all of our partners are here. From the dirt standpoint, we know they’re all here. And the show moving to Indy will be really good for us, as a strong majority of our competitors are within an easy day’s drive of Indianapolis.”

This year’s PRI Trade Show is expected to play host to exhibits from over 1200 racing companies occupying some 3400 booths, and attract more than 40,000 racing professionals from across the US and 72 countries. The show returns to Indianapolis for the first time since 2004, after the show’s owner, the Specialty Equipment Market Association (SEMA), acquired the International Motorsports Industry Show (IMIS) in late 2012, consolidating it with the PRI Trade Show under the PRI brand for 2013 and beyond.

John Procida, (313) 515-3985



Performance Racing Industry