LAGUNA BEACH, CA—The PERFORMANCE RACING INDUSTRY Trade Show scored another huge hit in Orlando, and exhibitors are already planning their exhibit strategies for 2011! With displays of the latest advances in auto racing technology by 1000 companies in 3000 booths, it is the largest racing trade show in the world. 39,000 attended from all 50 states, and 65 countries.
A steady stream of PRI Trade Show exhibitors entered the Show Offices at the Convention Center on the final day of the PRI Trade Show to turn in their option renewal forms for exhibit space in the 2011 PRI Trade Show in response to the extraordinary success of this year’s event.
The 2011 PRI Trade Show will be held on its traditional show dates of the first week of December. It will be Thursday, Friday and Saturday, December 1-3, 2011, in the Orange County Convention Center, in Orlando Florida.
“The PRI Trade Show remains the busiest professional race marketplace in the United States, and the world. It is the three biggest business days in racing—a hugely effective and affordable place to conduct business,” said Steve Lewis, producer of the PRI Trade Show. “There’s nothing like it. Many racing businesses depend on a successful PRI Trade Show at the end of every year, and we’re happy to report that another great Show took place in 2010.
“Performance Racing Industry means business,” said Lewis. “The PRI Trade Show is THE PLACE to be.”
On behalf of the more than 1,000 exhibitors at the 2010 PRI Trade Show, Lewis thanked the racing industry for a fantastic 2010 PRI Trade Show.
The PRI Trade Show was created for such industry buyers as racing retailers, race engine builders, WDs, chassis builders, motorsport engineers, professional race teams and more. They represent all forms of auto racing— formula cars, sports cars, prototypes, stock car, sprint car, drag racing, dirt late models, off-road, modifieds, open wheel, and more.
Big news for exhibitors in 2011 is the option to display their products in island exhibits, with 360 degree exposure at no extra charge. It’s part of the PRI Trade Show’s “added value” program for 2011.
And in more good news for exhibitors, the PRI Trade Show is retaining its same booth rates for 2011, maintaining the same unbelievable booth rates since 2007!
PRI Trade Show Week also features four major events:
•The annual Congress of the International Council of Motorsport Sciences (ICMS), racing’s premier race safety organization, attracted surgeons, doctors, medical professionals, emergency personnel and more from four continents in a hugely successful first-time appearance as part of PRI Trade Show Week. It attracted approximately 100 from four continents. The congress was chaired by Hugh Scully, M.D.
•The Advanced Engineering Technology Conference (AETC) attracted hundreds of race engine builders with this year’s theme, “Circle Track Race Engine Technology.” Speakers included such respected race engine builders as Keith Dorton, Ron Shaver, Bill Schlieper and Doug Yates.
•The ever-popular PRI Industry Roundtable saw an exceptional turn-out for a panel discussion that featured Randy Bernard, CEO of the Indy Racing League; Scott Atherton, president and CEO of the American Le Mans Series; race engine builder Ron Shaver, Shaver Enterprises; Hugh Scully, M.D., of the ICMS; famed driver Ken Schrader; Jerry Gappens; executive vice president and general manager of New Hampshire Motor Speedway; Bruce Litton, Top Fuel racer and founder of Bruce Litton Trailer Sales; Gerald Newton, vice president of Arizona Sports Shirts; and Scooter Brothers; part-owner of Comp Cams.
•Approximately 200 attended the Road Racing Drivers Club (RRDC)/FIA Young Drivers Symposium organized by RRDC President Bobby Rahal yesterday. In the audience were many rising young stars in racing eager to hear the Indy 500 winner and the experts he assembled provide their best advice for a career in motorsports.
“We had a very good turnout this year,” said Rahal. “It’s starting to resonate with young carters and drivers. It’s all about helping the young kids understand what they need to do to be successful. I’m really pleased with the turnout. It’s great to see all these kids. They’re all sponges, just soaking it in.”
What They’re Saying
“We’ve found everything we were looking for and then some,” said Philip Verahaeghe of Boe Fabrication, LLC. “The Christmas list just continued to expand as we walked.”
“This was our first year attending,” offered Andrew Moreau, Verahaeghe’s colleague at Boe. “We met with vendors we’ve used for the past three or four years and had never actually met in person. We learned something at every place we stopped. It has really has helped the idea we have for our business model be where it needs to be.”
“It’s a good show and we like it because everybody is here. It’s like one-stop shopping for us,” said Darrell Dean, Bolland Machine. “There are a lot of new parts out there and a lot of innovative things you find at the Show.”
“Every year, the show seems to have gotten better for us,” relayed Scott Weney, President of S&W Race Cars. “We’re finding more and more customers here every year.”
“We had our biggest show ever this week,” beamed Safety Kleen’s Ben Miller. “We sold at least one of everything we have on display. In fact, we were so busy on Thursday, we literally had to stop writing up order to go out and produce more purchase orders. Our sales were strong both domestically and internationally, where we had a number of sales to Canada , Australia and Europe. Now we need to turn our focus from selling to shipping orders early next week.”
See You Next Year!
Plans are already underway for the 24th Annual Performance Racing Industry Trade Show, so mark your calendars now for December 1-3, 2011, at the Orange County Convention Center in Orlando, Florida.
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