Performance Racing Industry
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Global Media Awards Logo

PRI Global Media Awards Program

An exclusive group of exhibitors participating in the 2018 PRI Featured Products Showcase will be selected by a panel of international journalists to win a 2019 PRI Global Media Award, recognizing their product’s consumer appeal in each judge’s home country.

History of Program

Motorsports is a booming industry throughout the world. The PRI Trade Show serves as the premier platform for industry professionals from all over the world to discover new racing products, trends and innovations.

GMA Awards

To highlight those products that have exceptional international appeal, the 2018 PRI Trade Show will include for the first time a Global Media Awards Program. The Global Media Awards Program will honor exhibitors for products that have been selected by an esteemed panel of industry experts from around the world.

Serving as judges are journalists from key countries. These journalists, who will be tasked with identifying and discovering what new products are likely to succeed in their home countries, represent some of the industry’s top magazines and the editors are amongst the most respected in the motorsports world. Their opinions are highly regarded. Given the knowledge and expertise about the automotive markets in their countries, there is a high probability that the products they identified truly will resonate with consumers in their respective markets.

Exhibitors who have products that were selected in the Global Media Awards Program may discover that there is a strong interest for them outside the United States. We encourage all winners to learn more about the reasons behind the selections, and consider the idea of exporting the product to another country. Learn more about the market from which the award was given, and find out why the judge selected the product.

Winners' Program

Judges will select their picks on Thursday, Dec. 6, and winning exhibitors will be notified the following morning. Winners will be invited to the International Reception on Friday, Dec. 7, at 5pm where they will receive their awards and meet the judges who selected their products.

Suggestions for Exhibitors

Below are several resources to help winning exhibitors get the most out of this award:

  • Contact the journalist(s), and thank them for selecting the product as a winner. Journalists’ contact information will be distributed at the International Reception on Friday, Dec. 7, or can be obtained from (email). Ask why they selected the product or conduct a short interview with them. Get a quote to use in a press release, social media posts, website, media kit, etc. Ask if there might be any media opportunities for the company/product.
    • Why did my product catch your attention?
    • What made it stand out to you?
    • Why do you think my product would be well received in your country?
    • How do you select your top products for this award?
    • What do you think makes this product unique/different/special?
  • Look for coverage of the PRI Global Media Awards Program in the February issue of the PRI Magazine which will include quotes from the panelists regarding their selection of the 10 products they believe will serve best in their home markets.
  • Promote the fact that the product is award-winning. We recommend a press release and sharing on appropriate social networks.
  • If the journalist(s) includes the product in their post-show coverage, promote and share the article. Consider adding it to a media kit, posting online, or sharing on social media networks.
  • Use your personal photograph. Winning exhibitors who attended the PRI Global Media Awards Ceremony at the PRI Show, will have taken a photograph receiving the award from a PRI representative. That photo will be available via the Global Media Award Galley – after December 12, 2018. Share on your company’s website, Facebook, Twitter, Instagram, Flickr, etc. Take your own photos during the reception for additional share opportunities.
  • Seek additional information about the country that the judge represents. SEMA has a number of studies and articles available to help learn about the automotive market abroad. Visit www.sema.org/international.
  • Speak directly to SEMA. Contact Linda Spencer, SEMA Senior Director of International Affairs, to find out about international resources (SEMA trips abroad, access to vehicles popularly accessorized globally but not sold in the US, etc.) to assist your company and grow your customer base. For more information, contact Linda at lindas@sema.org or 202-415-8008.

We hope this program is beneficial and presents new market opportunities for winning exhibitors.

GMA Judges


JUDGE NAMEPUBLICATIONCOUNTRY
Ben Potter Pit Talk Asia Asia
Bruce Williams Auto Action Australia
Luke Nieuwhof Drag News Australia
Eduardo Bernasconi Fullpower Brazil
Greg MacPherson Inside Track Motorsports News Canada
Jorge Koechlin Auto Mundo Peru
William Kimberley Race Tech United Kingdom

 

GMA Winners


Pit Talk Asia: Asia 
Racing Electronics Legend
XRM Racing RossoKorsa Kart Chassis
Simpson Performance Products DR 2 Racing Helmet
Longacre Racing Products Computerscales® WIRELESS 10" Tablet XLi™ Single Load Cell
RACEceiver Flagger
Koolbox Koolbox ICE Electronic Helmet Cooling System
ISSPRO Inc 4 in 1 gauge
Grypmat Grypmat DUO
Holley Performance Racepak CL2 OBD2 & EFI Cloud/Mobile Based Data System
My Shop Assist My Shop Assist

Auto Action: Australia 
Holley Performance Racepak CL2 OBD2 & EFI Cloud/Mobile Based Data System
Koolbox Koolbox ICE Electronic Helmet Cooling System
JE Pistons Ultra Series GM Gen III-IV LS and V LT1
Radium Engineering Fuel Cell Surge Tank
ARP Inc ARP Digital Rod Bolt Stretch Gauge
Bullet Race Engineering 2JZ Billet Engine Block
PE Racing PE Racing Billet Pedal Box (AUTO)
Pfitzner Performance Gearboxes PPG T56 - MAGNUM - TR-6060, 6 SPEED, HELICAL SYNCHRO GEARSET (HEAVY DUTY)
Longacre Racing Products Computerscales® WIRELESS 10" Tablet XLi Single Load Cell
Intercomp Digital Fill, Bleed & Read Air Gauge

Drag News: Australia 
Holley Performance Holley Sniper Stealth 4500 EFI Systems
Race Gas Race Gas Ultra - race fuel concentrate
Plazmaman Mustang 5.0L Coyote Billet Intake Manifold
AWA Composites Carbon Fiber connecting rod
AWA Composites Carbon fiber bellhousing
ProCharger Supercharger Systems 2019-16 Chevy Camaro SS & ZL1 ProCharger 10 Rib Belt Drive
SIKKY Manufacturing Ford Mustang S550 Hydraulic Hand Brake and Staging Brake Kit
Precision Turbo & Engine - Turbonetics GEN2 Pro Mod 110
Grypmat Grypmat DUO
DCI Lighting Helios

Fullpower: Brazil 
Inline Tube Simple Fit Brake Line Kit
United Race Parts - Paoli TS03 Tire Scraper by Greaves 3D
PE Racing PE Racing Billet Pedal Box
NRG Innovations Steering Wheel Kit
MAHLE Motorsports BMW N54 Piston
Wiseco Performance Products K1 Technologies Forged H-Beam Rods for Audi/ Volkswagen 144mm length, 22mm pin
Brembo North America Inc New Brembo Forged GT 6 Piston Monobloc Caliper
Billet Connection See Through Oil Filter Assemblies
Nankang Motorsport Tire Nankang AR-1 R Compound Semi-Slick Tire
Zeitronix Ethanol Content Analyzer ECA-2 CAN Bus

Inside Track Motorsports News: Canada 
VP Racing Fuels STAY FROSTY Race Ready Coolant 64 U.S. FL OZ (1.892L)
DAYCO RPX Race Series
Antigravity Batteries RS-30
Eibach Springs BUMP SPRING SYSTEM
Longacre Racing Products Temperature Compensated Digital Tire Pressure Gauge
RACEceiver Flagger
SRI Performance New Balance Pit Shoe
Red Line Synthetic Oil MT-LV 70w/75w GL4 Gear Oil
Holley Performance Racepak CL2 OBD2 & EFI Cloud/Mobile Based Data System
Boxo USA BX288-R2 12-Piece Metric Open End & Ratcheting Box Wrench Set with Magnetic Ring

Auto Mundo: Peru 
Racing Electronics Legend
Racing Electronics Switch
Koultools Surseat P-51 Flare Lapping Tool
J-TEC Associates Inc HBM453 FLOW METER
Longacre Racing Products Computerscales® WIRELESS 10" Tablet XLi Single Load Cell
Longacre Racing Products Temperature Compensated Digital Tire Pressure Gauge
Wiseco Performance Products Garage Buddy 2 and 4-Stroke Engine Rebuild Kits
Wiseco Performance Products Garage Buddy Steel Valve Kits
Grypmat Grypmat DUO
My Shop Assist My Shop Assist

Race Tech: United Kingdom 
VP Racing Fuels STAY FROSTY Race Ready Coolant 64 U.S. FL OZ (1.892L)
Essex Parts Services Inc Essex Designed AP Racing rear CP9450 Competition brake system
ARP Inc ARP Digital Rod Bolt Stretch Gauge
Longacre Racing Products Computerscales® WIRELESS 10" Tablet XLi Single Load Cell
MAHLE Motorsports Nissan GT-R 4.1L Piston
Turbosmart ALV Anti-Lag Valve
Brembo North America Inc New Brembo Forged GT 6 Piston Monobloc Caliper
C&R Advanced Cooling Technology C&R – Water to Charge Air Intercooler
KA Sensors KMS Series Oil Contamination & Temperature Sensor
Holley Performance Racepak CL2 OBD2 & EFI Cloud/Mobile Based Data System


To learn more about the PRI Global Media Awards Program, contact Ishita Patel at ishitap@performanceracing.com.












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