The highly acclaimed “Winning the eRace” conference, which took place November 28, 2012, at the Orange County Convention Center in Orlando, Florida, addressed pressing topics in the ever-changing world of digital marketing.
PRI's daylong seminar was designed to bring racing professionals up to speed on the latest in Internet marketing, search engine optimization, advertising on Google, eNewsletters, setting up a virtual store, best practices in digital advertising, managing forums and using social media.
It featured expert presenters from a number of the world’s leading Internet companies and service providers, including Google, Constant Contact and eBay Motors. Industry insiders from Red Line Synthetic Oil, Pro Line Racing and Car Guy Marketing provided valuable insights as well.
“We have a tech heavy staff, but our marketing staff is smaller,” said Lisa Holly of Crane Cams. “With a smaller staff, social media and digital media can be pretty overwhelming and extremely time-consuming. Coming here gives us an idea of what direction we need to go and where we may be lacking and what we need to change.”
Following are separate audio recordings of each presentation. They are also available on PRI’s YouTube channel, at www.youtube.com/user/pritradeshow. The complete day’s schedule is listed at right.
Winning the eRace:
John Kilroy, Performance Racing Industry Magazine – Welcome
Dan Schechner, Performance Racing Industry Magazine – Opening Remarks
Lee Krefman, Google – Search Engine Marketing & Digital Media
Michael Loader, Constant Contact – eNewsletters & Email Marketing
Matt Petka & Bud Hodge, Pro Line Racing – Website Strategies & Analysis
Brian Servatius, eBay Motors – Setup & Operation Of Virtual Stores
Kris Fulton, Trinet Internet Solutions – Best Practices In Digital Advertising
Camee Edelbrock, Schiefer Media – Social Media Fundamentals
Cameron Evans, Red Line Synthetic Oil; David Phillips, Car Guy Marketing; Tyler Tanaka, Cie Digital (moderated by Dan Schechner, Performance Racing Industry Magazine) – Setup & Management Of Online Forums
For more information on the 2013 PRI Trade Show, which takes place December 12-14 at the Indiana Convention Center in Indianapolis, Indiana, visit www.performanceracing.com/tradeshow.
The day's schedule:
9 a.m. - 9:15 a.m.: Introduction/Opening Remarks by PRI Publisher John Kilroy, followed by PRI Editor Dan Schechner
9:15 a.m. - 10:15 a.m.: Presenter 1 Lee Krefman, Google Topic: Search Engine Marketing