The day-long seminar is designed to get racing professionals up to speed on the advances in internet marketing, search engine optimization, advertising on Google, eNewsletters, setting up a virtual store, best practices in digital advertising, managing forums and using social media.

9 a.m., Wednesday, Nov. 28, 2012
Meeting Room S 230 E, F & G
No charge. Click on the "Register" button below to register.

For racing professionals who know they have fallen behind the times when it comes to the new digital age in marketing, the Performance Racing Industry Trade Show has a solution.

Racing entrepreneurs who arrive early in Orlando for the PRI Trade Show will be able to get up to speed on all the advances in digital marketing with a day-long seminar free to registered attendees.

"Winning The eRace," is the title to the seminar, featuring multiple speakers throughout the day, on Wednesday, November 28, 2012. The seminar will start at 9 a.m., and end at 5 p.m. Attendees are welcome to attend a portion of the seminar, if their time prohibits attending the entire day.

John Kilroy, producer of the PRI Trade Show, explained, "If there was one subject where virtually every racing professional feels they need help, it is digital marketing. Media has changed dramatically, and we're going to help racing professionals catch up.

"The racing industry must compete against other industries for discretionary spending. At the PRI Trade Show, attending buyers will find new ways to be competitive, in addition to all the new racing product lines for 2013 on display" said Kilroy. "Digital marketing is incredibly affordable and effective.