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PRI Launches New Initiatives to Support Racing Industry

 

 

 

ALISO VIEJO, Calif. (December 4, 2019) – Performance Racing Industry (PRI) has announced plans to increase engagement and support for the racing industry through new tools and initiatives specifically for the motorsports community. These programs will be designed to support race-related businesses and racers, and to further protect the motorsports community.  

“For more than 30 years, PRI has served as a partner to the racing community, evolving alongside the industry,” said Tim Martin, SEMA Chairman of the Board. “As we prepare for the future, PRI will continue to provide the racing industry’s world-class trade event and publications, and will now add enhanced resources, advocacy and representation for the motorsports industry.”

Created in response to feedback from the industry through surveys, town hall gatherings and meetings at various industry events, these initiatives are outlined in PRI’s newly created Mission Statement:
 
Performance Racing Industry Mission Statement
 
PRI fuels the passion for motorsports.
We build, promote and protect the racing community.

We will do this by …
• Representing the interests of the PRI community: racers, enthusiasts, builders, tracks, sanctioning bodies and businesses.
• Protecting motorsports through legislative action, legal support and advocacy.
• Producing world-class trade events and media.
• Providing market research, education, and best practices in motorsports business and racing technology.
• Encouraging and recruiting new racers and professionals in motorsports.
In the coming months, PRI will create a new executive leadership position and office in Indianapolis to better serve and engage the racing community. Industry resources will also be expanded to connect industry professionals throughout the year. Longtime readers of PRI Magazine can also expect to see new features and an updated design in 2020.

“Over the years, industry professionals have identified opportunities to help the race industry thrive,” said Chris Kersting, SEMA President and CEO. “We listened, and the enhanced PRI team will be providing additional programs, support and investment back into the future of the community.”

PRI welcomes feedback from the racing community as we continue to evolve to meet the industry’s needs. Individuals are welcome and encouraged to send comments, questions or ways PRI can help to: Mission@PerformanceRacing.com.

About Performance Racing Industry
Since its inception in 1986, Performance Racing Industry (PRI) has served as the motorsports industry's key source for trends, merchandising ideas, new products, business strategies, and more. Through its monthly business magazine, Performance Racing Industry, and the world’s premier auto racing trade show, the Performance Racing Industry Trade Show in Indianapolis, Indiana, motorsports industry members from all over the world remain in tune with the worldwide racing marketplace. For more information, visit performanceracing.com.

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Editor's note: An image is available for this release. Please contact Juan Torres, juant@performanceracing.com.


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