Performance Racing Industry
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PRI Exhibitors Embrace Featured Products Showcase

All-new Performance Racing Industry Trade Show feature to showcase the hottest racing products.


The inaugural Featured Products Showcase at the Performance Racing Industry (PRI) Trade Show is on track to be a great success, with nearly 100 products already entered at www.pri2017.com/featuredproduct since the program was introduced a month ago. The Showcase, which will be located on the west side of the Indiana Convention Center’s Green Hall near the new 8,000 exhibitor area, will debut at the 2017 PRI Trade Show Thursday-Saturday, December 7-9.

"Exhibitor interest and response to the Featured Products Showcase has been very positive," said Bill Miller, PRI General Manager. "With the level of interest and support that we are receiving, we’re confident that attendees are going to find the Showcase to be a valuable resource. It’s really going to help exhibitors increase awareness for their key products, while generating additional media coverage and driving buyer traffic to their booths."

Following last year’s PRI Trade Show, 93 percent of attendees requested a products showcase where they could easily view the hottest motorsports products in a single location. The program was announced in July 2017, at which time exhibitors immediately signed up and continue to submit products daily. In addition to having products placed in the on-site display, participating exhibitors receive promotional support through online listings, booth signage and links from the online floor plan.

Attendees will be able to visit the Showcase throughout the Show and use scanning devices to create personalized lists of products that are of interest. Media are also invited to an exclusive Media Breakfast in the Showcase area on Friday, December 8, at no additional cost. Details about the Media Breakfast will be announced in October, or can be obtained from Juan Torres at juant@sema.org.

All PRI exhibitors are invited and encouraged to participate by applying before the fee goes up on November 9, 2017. For details, or to submit products, log on to www.pri2017.com/featuredproduct . For more information on the 2017 PRI Trade Show, visit www.pri2017.com.

This year’s PRI Trade Show will feature over 1,100 companies exhibiting in more than 3,400 booths, showcasing the latest developments in auto racing technology. Tens of thousands of buyers from all 50 states and 70 countries will be on hand for the three biggest business days in racing.

In addition, the days leading up to and including the PRI Show, which have come to be known as Race Industry Week, will offer a range of motorsports-related activities in and around the Indiana Convention Center beginning on Monday, December 4. Numerous conferences, seminars and other special events will offer unlimited business opportunities and provide invaluable insight on the latest technologies and how to apply them throughout the racing world.

About Performance Racing Industry
Since its inception in 1986, Performance Racing Industry (PRI) has served as the motorsports industry's key source for trends, merchandising ideas, new products, business strategies, and more. Through its monthly business magazine, Performance Racing Industry, and the world’s premier auto racing trade show, the Performance Racing Industry Trade Show in Indianapolis, IN, motorsports industry members from all over the world remain in tune with the worldwide racing marketplace. For more information, visit www.performanceracing.com.

PRI Exhibitors Embrace Featured Products Showcase

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