Performance Racing Industry
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PRI Privacy Policy

The Performance Racing Industry (PRI) wants you to use and enjoy our website.  But before you begin to explore our site, please take a moment to read about the types of personal information we collect and how it is used. 

If you have any questions about our website or privacy policy, please write to us at

Information We Collect and How We Use It

PRI may collect personally identifiable information that you voluntarily provide us.  “Personally identifiable information” includes information such as your name, address, email, phone number and other similar identifying information.  PRI will use our best efforts not to disclose any personally identifiable information about any individual except for the purposes of providing you with the goods or services you request and as required to comply with applicable laws and/or valid legal process.  PRI does not share personally identifiable information with marketers or advertisers.

Like many other websites, PRI collects and uses log files, including internet protocol (IP) addresses, type of browser, Internet Service Provider (ISP), date/time stamp, referring/exit pages, and number of clicks to analyze trends, administer the site, track user movement around the site, and gather demographic information.  IP addresses and other similar information are not linked to any information that is personally identifiable. 

PRI uses cookies, web beacons and similar tracking codes to track and store information about visitor preferences, record user-specific information on which pages the user accesses or visits, customize webpage content based on visitor browser type and other information that the visitor sends via their browser.  Cookies do not contain or collect personally identifiable information. 

We may utilize cookies for online advertising.  We may also allow “third-party” entities such as ad servers, ad networks and data collection organizations, to place and utilize cookies on our website.  Cookies enable us and other third-parties to present ads to users based on their visit to our website and other sites on the Internet.  These third-parties use technology to deliver ads that appear on our website directly to your web browser.  These third-parties automatically receive your IP address when this occurs.  Other technologies, such as cookies, JavaScript and web beacons, may also be used by the third-parties and PRI to measure the effectiveness of advertisements and personalize the advertising content that you see. 

PRI has no access to or control over cookies and technologies used by third-party advertisers.  PRI’s privacy policy does not apply to such other advertisers or websites and we cannot control the activities of those advertisers or websites.  You should consult the respective privacy policies of these third-party ad servers, networks and data collection organizations for more detailed information on their practices as well as for instructions about how to opt-out of certain practices.  If you wish to disable cookies, you may do so through your individual browser options or by visiting the Network Advertising Initiative (NAI) industry website at:  More detailed information about cookie management with specific web browsers can also be found at the browsers’ respective websites. 

Payment Data

Payment data that you provide is collected when you purchase goods or services from PRI.  PRI and its third-party vendors use this information solely for the purpose of processing your payment.  When you access pages requesting your payment data, that data is encrypted using 128-bit Secure Socket Layer (SSL) encryption to prevent others from accessing it while in transit.  Most browsers display a padlock icon in the bottom right-hand corner when SSL is being used on a secure page.   

Links to Other Websites

PRI’s website contain links to other websites that are not operated or controlled by us.  These links are provided for advertising purposes and for the benefit of visitors to PRI sites and should not be construed as endorsements.  PRI does not control or guarantee the accuracy, relevance, timeliness or completeness of information on these other websites. Further, links to particular items are not intended to reflect their importance or endorse any views expressed, information provided, or products or services offered on those other websites or the organizations sponsoring those websites.

Copyright and Trademark Information

All material developed by PRI for this website constitutes the intellectual property of PRI, including copyrighted written material, photographs and illustrations (© Copyright 2015 Performance Racing Industry, Inc.) and trademarks owned by PRI.  This website also contains copyrighted material and trademarks owned by other organizations, including advertisers and companies that exhibit at PRI events.  Copying or any other unauthorized use of the intellectual property of PRI, its advertisers or exhibitors is strictly prohibited.  Unless otherwise indicated, please contact us at to request permission to use any material on this website.  

Changes to the PRI Privacy Policy

PRI reserves the right to change this privacy policy at any time by revising the language herein. It is your responsibility to regularly review this privacy policy. Continued use of PRI websites following any such changes shall constitute your acceptance of the changes.