The monthly business magazine, PERFORMANCE RACING INDUSTRY, is widely recognized as “The Voice of the Racing Marketplace.” From its inception in 1986, PERFORMANCE RACING INDUSTRY has served tens of thousands of racing entrepreneurs as their key source for industry trends, merchandising ideas, new products, business strategies and much, much more. With issues average between 170 and 500 pages, it is the most closely read magazine inside racing.
Strictly for the racing trade, PRI connects manufacturers of racing products and technology with the all-important distribution pipeline of racing retailers, race engine builders, race car builders and warehouse distributors, in addition to thousands of professional race teams.
Racing is enjoying a Golden Age, expanding its fan base by millions each year and smashing records for car counts at racing events. More than 451,000 people compete each year in auto races held at over 1,300 race tracks across the United States! They’ll spend whatever it takes to reach victory lane. Just as important, the brand names established in auto racing get the all-important, word-of-mouth buzz in automotive performance circles. Click here for more market demographics.
According to a Readex Research study [link] of PRI readers, 95% of PRI readers authorize or affect the purchase of racing products for their companies. On average, they spend over an hour with each issue, return to it gain and again in the course of a month, then save it for future reference.
The three biggest business days in racing are the show dates for the PERFORMANCE RACING INDUSTRY TRADE SHOW, which annually attracts over 45,000 members of the racing industry from 45 countries. With 1,450 companies exhibiting in 4,200 booths, it is the world’s largest auto racing trade show—gateway to the worldwide racing marketplace. The three-day trade show provides a professional business atmosphere where racing retailers, race engine builders, race car fabricators, race engineers and WDs can conduct business face to face with suppliers, preview next year’s hottest new racing products, make buying decisions, and have new lines in inventory for the start of the next racing season.
The PRI TRADE SHOW has been named the 45th largest trade show in the US by Tradeshow Week Magazine, and one of the 50 fastest growing trade shows in the country.
PERFORMANCE RACING INDUSTRY is the hub of this huge, wildly active market!
PERFORMANCE RACING INDUSTRY means business!!!
