WoO Welcomes Matt Curl As Late Model Series Director | Performance Racing Industry
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WoO Welcomes Matt Curl As Late Model Series Director
November 15, 2017
The World of Outlaws (WoO) Craftsman Late Model Series has announced the addition of Matt Curl as the Late Model Series Director. Current LM Series Director Chris Dolack has been named the Director of Marketing for the WoO and DIRTCar Racing.
WoO Welcomes Matt Curl As Late Model Series Director

The World of Outlaws (WoO) Craftsman Late Model Series has announced the addition of Matt Curl as the Late Model (LM) Series Director.

Current LM Series Director Chris Dolack has been named the Director of Marketing for the WoO and DIRTCar Racing, with a focus on event promotion. Dolack stepped in as the LM Series Director in the spring of this year.
 
Curl, born and raised in Fairbury, Illinois, made his name as a successful track promotor of the Fairbury American Legion Speedway (FALS), where he played an instrumental role in turning the speedway into one of the most renowned tracks in the country.
 
"The World of Outlaws is the top of the line. It's what I've been preparing for," said Curl. "My hope is to build on the strength and integrity of the Series—to work hand-in-hand with promoters and racers to ensure they have the best event possible."
 
Having ties to dirt racing as far as 20 years back, and having worked with the WoO and DIRTcar Racing in several different capacities now, Dolack understands the business inside and out, and his media background gives him great insight into running a successful marketing campaign, according to WoO officials.
 
"With the marketing position opening up, it just makes sense. It's a good fit for both of us," said Dolack. "When you have a Matt Curl interested in working with you, you hire a Matt Curl."
 
Curl joins the Series immediately and will maintain his primary residence in Fairbury, where he lives with his wife Jayme and 4-year-old daughter Jesslyn. He will also continue to serve his home track in an advisory capacity.