"First thing, and right off the bat, City of Hope is our neighbor, only a mile or so north of our facility and its mission is known around the world. We really want to be able to help further that work in every way that we can here at IEC," said Irwindale Event Center CEO, Jim Cohan commenting on the new promotional partnership that his company and City of Hope have embarked upon.
Irwindale Event Center is the home of both Irwindale Speedway and Irwindale Dragstrip where NASCAR oval track racing and NHRA street legal drag racing takes place on a weekly basis.
The facility also is the home of the LA Racing Experience stock car driving school and Advanced Driving Dynamics, which teaches young drivers driving safety and car control. There's even a rental karting track at IEC for fans to have a miniaturized (but every bit as exciting) experience while they're at the Irwindale facility.
All of the above "working parts" will be utilized in various ways to help raise both funds for and awareness of City of Hope and that organization's ongoing research and treatment for cancer, diabetes, and other life-threatening diseases.
"In future weeks we'll be rolling out a wide range of programs that will attempt to leverage Irwindale Event Center's public reach in favor of City of Hope," said Cohan. "We'll offer discounts, special event nights, direct on-site advocacy, driving school experiences, and use of the track's Skybox suites.
"We're even going to try to get blood donations revved up by offering everyone who gives a pint of blood two tickets to either a NASCAR stock car race or an NHRA drag race at one of our tracks. We're a fun place, if what we do here can help to advance what City of Hope does, we'll be very pleased."
More details of this promotional partnership will follow.